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When you plan for your marketing strategy this time; don’t forget to include the Digital PR.
Digital PR is not a common term to every digital agency, especially the start-up ones. But no one can deny the benefits of it to your marketing strategy and your Search Engine Optimization.
What is Digital PR?
As we have just said; Digital PR is not a common term to every digital agency; because the game of marketing has changed nowadays.
The game of marketing now depends on Social Media Channels; like Facebook, Twitter, Instagram… etc.
In the past; people used media; like TV ads, and Newspapers to promote their products or services.
A Digital PR strategy is mixing one another.
We can define Digital PR as an online strategy to increase your online presence, with the cooperation of Newspapers, journalists, influencers, and bloggers.
This cooperation includes sending backlinks to improve your online visibility.
SEO experts said that digital PR can get you massive marketing results.
Digital PR strategy usually includes:
1- Affiliate Marketing.
2- Writing journalistic content.
3- Social Media.
4- Influencers reviews.
5- Press releases.
It allows you to gain:
1- High-quality links and good authority:
Though some foundations can provide you with spammy links; the majority will provide you with high-quality backlinks, and good authority.
2- Customers review:
Digital PR will provide you with honest customer reviews.
Benefits of Digital PR
Digital PR has many benefits than you imagine:
1- Helps you reach your customers:
It helps you reach your target audience, through the websites they view.
2- Enhances your online presence:
It helps search engines recognize your content and enhances your ranking and visibility.
3- Brand awareness:
It can help you also in building your brand identity, by creating press releases, and news stories.
Digital PR can tell your customers that; you are one of the leaders in your industry.
It shows your experience and allows people to know more about your brand.
4- Crisis Management:
In fact; you should take your customer’s negative reviews seriously; they will help you improve your product/service.
Digital PR can help you manage crises, which come as a result of negative reviews. In fact; it helps you to avoid negative reviews.
According to statistics; about 50% of people are likely to write negative reviews on Social Media Platforms.
5- Improves your SEO:
Definitely Digital PR has the ability to improve your SEO; through strong backlinks, and authority.
Does digital PR help SEO?
People usually use Google as the most famous Search Engine worldwide; when they want to search for something, or to find a service or product.
According to statistics the first five search results, get about 70% of the clicks.
Digital PR helps in improving your ranking in SERPs when a trusted Newspaper to Google mentions your brand.
In other words; Digital PR improves your ranking through Press mentions, high-authority websites, and backlinks.
The higher rank you get the higher traffic your website will get; which means more leads and more sales.
How to create a Digital PR strategy
As you recognize now; Digital PR is an important step to your business, and here is how to set a good Digital PR strategy:
1- Know what you want:
Ask yourself; what you want to achieve from your Digital PR strategy? You should set a goal first, and be sure what do you want to do; this will reduce your budget for sure.
Ask yourself; whether you need:
- More traffic for your website overall.
- More traffic for specific Service/ Product.
- You need to increase your sales.
- Brand awareness
- Increase your domain authority.
2- Set a clear target:
The second thing that should come to your mind is; your target audience.
Ask yourself: who you need to target, what is the type of users you want to target?
3- Research and Drafts:
Create a draft of the content that is relevant to your target users. Take your time to research, and set ideas.
Do a brainstorming session with your team, to find the ideas and identify the needs of your customers.
Dig deep to get ideas, and prioritize them.
4- Identify foundations:
When you reach this step, you should now have a big base of data. Target the interested publications, foundations, journalists, editors, bloggers, or influencers, and build a good relationship with them.
Contact them, to know if they are interested to write or talk about your service/ product.
5- A good piece of content:
A good piece of content can make a difference; you know the target users, and the interest foundations, so it is time to write a perfect piece of content.
6- The Coverage:
It is your final step; get coverage to your Digital PR strategy. Results will not appear out of anywhere; just keep trying and learning, to get your target goal.