Black, White, or Gray? We are not talking about your favorite color. In the previous article, we mentioned that SEO has many types.

Black hat, white hat, and grey hat, are also types of SEO, so keep on reading to know more about these types.

A quick Recap

Here is a quick recap of the types of SEO we mentioned in the previous article:

1- On-Page SEO:

On-Page SEO is the process of optimizing the content on your website. These processes include your content, keywords, metadata, headers, images, …etc.

2- Off-Page SEO:

Off-Page SEO is everything that doesn’t happen on your website, such as Backlink building.

3- Technical SEO:

Technical SEO is actions that help search engine bots crawl to your website, such as the website speed, and mobile version.

For more detail; you can check the previous article (What are the main types of SEO?).

Black hat SEO

Black hat SEO refers to actions that lead in the end to Google Penalty.

In other words, Black Hat SEO is tactics that are used to break the search engine ranking guidelines so the website can rank faster.

As we mentioned before, Black Hat tactic can lead to Google Penalty, whether by algorithms or manually, which means:

• Your website will be down in ranking, 
• Your website might be removed from the SERP. 
• Leads to poor user experience.
• It won’t drive long-term results.

Here are some examples of Black SEO tactics to avoid:

• Keyword stuffing.
• Duplicate content.
• Cloaking.
• Misleading Redirects.

White Hat SEO

The opposite of Black Hat SEO is White Hat SEO, and you can easily guess what that means.

White Hat SEO refers to following the guidelines of ranking that has been set by Google.

White Hat SEO includes the following actions according to SEMrush:

• High-Quality unique content.
• Mobile-friendly Version of your website.
• Optimizing content to fit users’ search intent. 

Grey Hat SEO

To get the color grey, we mix black and white, and that is what we also do in SEO.

They are tactics that are used by some agencies to reach quick results, and they are not prohibited like the Black hat SEO.

Here are some examples:

• Clickbait content, which encourages users to read the article, but it has no real value.
• Paid reviews.
• Exchanging links between websites.

In the end

Black Hat SEO refers to prohibited tactics, White SEO refers to following the guidelines of ranking, and Grey Hat SEO is mixing the black and white tactics together.

We also advise using the White hat SEO strategies, or you can contact Vocus an SEO company in Egypt to help.