Are you still confused about your business’s online presence? Or you made your decision to be online, but you still have no idea what is the best social media platform for your business.

Even if you own a small business, believe me, you still need to promote your business online.

In this article, I am going to tell you about the best social media platforms that can help in developing your brand voice.

How to use social media in Business?

Well, social media platforms are very important in today’s marketing. But you can use them for different purposes such as the following:

1- Customer Service:

They help respond to your customers quickly and answer their messages privately.

2- Recruiting and hiring:

Social Media platforms are also excellent ways to search for the perfect candidates, such as LinkedIn.

3- Crisis management:

They are also helpful in crisis management. You can use them to calm your customer’s anger or ask for their support.

What is the best social media platform for your business?

Here is a list of the top social media platforms that can help you in promoting your business:

1- Facebook:

Facebook is one of the top ten. It has about 2.41 billion daily active users according to statistics. 

It is suitable for your business, whatever size it is and helpful in brand awareness, online conversions, lead generation, and more.

2- Instagram:

It comes as number two, directly after Facebook. The same company owns them, and Instagram has over 500 million daily active users.

3- Pinterest:

Do you own a business that depends on creativity? Then Pinterest is the best for you.

Pinterest has about 291 million monthly active users according to statistics.

4- Twitter:

We can’t forget Twitter for sure. It is helpful in engaging with your followers and sharing links.

5- Snapchat:

The newcomer Snapchat became also one of the best. You can reach by Snapchat, people who prefer using their mobiles, rather than desktops, and prefer light content.

But there are more!

Yes, wait there are more social media channels that can be helpful according to your business, such as; YouTube, TikTok, and LinkedIn.

Anyway, if you have no idea where is your starting point, you can contact a social media Agency in Egypt, such as Vocus to help you.