In order for your customers to mentally connect themselves with your company,
you need to establish and incorporate a variety of distinguishable characteristics
into your company through the process of branding.
It will further boost the products’ and services’ recognizability among your
customers, providing you an edge over other businesses in the market.
As, branding doesn’t focus on a single product or service, instead, it promotes the
whole brand, using the products and services as proof that the brand’s promise is