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I’m sure that; you are looking for creating a positive perception of your company, that will last in your customers’ minds for long years.
These processes are called (branding), and to have the best one you should look for branding companies in Egypt, to create the best identity for you.
In this article; I am going to tell you more about branding, and how to create a remarkable one.
The power of Branding
Whatever your business is, a translation office, a digital agency, a hotel, etc., you can have a remarkable identity.
Tell me what comes to your mind when I say: “Coca-Cola”?
Can you see this? The red color with the white writing?
Let us try another word: “Facebook”.
You can clearly remember the blue icon with the (F) letter in the middle.
This doesn’t happen by accident; this is the power of branding.
What is Branding?
Let us face the fact, that you may not be selling a unique product, but you still can show your product as a unique one by having a powerful identity, designed only for your brand by branding companies in Egypt.
Quality also matters; we don’t offer our customers colors and logos only; it is a product.
But, let us face the fact that; some people are taking their purchase decision because they find the product looks good.
So; Branding is the process of studying, creating, and implementing a distinctive feature or collection of features for your business.
Branding gives you advantages over your competitors, supports your marketing strategy, and makes your product/service memorable.
Elements of Brand Identity
According to HubSpot; Brand Identity elements are including the following:
- Brand Name.
- Graphics and Images.
- Color Scheme.
- Tone and Voice.
- Slogan, Jingle, or a Catchphrase.
How to build a great brand?
Here are some tips to help you build a remarkable brand:
1- Determine your target audience:
Your brand should be relevant to your targeted audience, or you are wasting your time. You should understand; to whom your brand will be speaking.
2- Determine your mission and vision:
You should also determine the mission and vision of your brand, so you can create all the elements that serve your mission and vision.
2- Define your unique selling points:
Your unique selling points are the cornerstone of your marketing strategy, so you should be aware of them.
4- Create your visual elements:
Always remember that; visual elements can capture the hearts of your customers, or make them hate your brand. This includes; your photos and covers on Social Media Channels.
Branding Companies in Egypt
Well, this is a great point to take care of. In case you can’t create a remarkable brand identity for your business, you can contact Vocus, to create a great one.