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As a Digital Marketing Agency in Egypt, we all seek to impress our customers.
Customer Value Proposition is one of those ways to gain your customer hearts, so in this article, we are about to answer the how to make a good one?
What is a Customer value proposition?
Customer Value proposition also called CVP is a way to define your customer needs, so you can attract them.
In other words it’s a way to tell your customers, why they should choose your product or service, and not your competitors.
The CVP is part of the marketing strategy; it represents a promise from your company towards your customers that you should fulfill.
Why Value Proposition is important?
Here are the benefits you are expecting when creating a good Value Proposition for your brand:
1- Improves customers understanding to your brand:
A well-written value proposition can help your customers understand your brand in a better way.
It can make your customers feel the importance of your product or service, and how can it be useful for them.
2- Provides a clear message about your brand:
The value proposition provides your customers with clear information about what exactly you are offering.
It requires that you should be accurate and make your price fit your target audience.
3- Makes your brand look different:
It also shows your customers what makes you different from your competitors, so they can use your product or service.
4- Helps you target the right audience:
Customer value proposition helps you define the needs of your customers, and target the ideal customers.
How to write a good value proposition?
Well, the importance has been recognized, so it is time to tell you, how to write a good one.
Here are the most common ways:
1- Value Proposition Canvas:
Peter Thomson has created a model that can compare between two business strategies.
It is like a map, and helps you define your customer needs, fears, the features of your product or service, and more.
2- Ask Harvard Business School:
Asking Harvard business school can help you to write a good customer value proposition.
Experts say that you should start from the three following questions:
- Who are your target audience?
- What can you offer to them?
- Is your price acceptable for them?
Time to sum up:
Customer Value Proposition can help you define and attract your customers correctly.
There are many ways to write a good one, but the most common are the two above.