All of us are seeking to have the best websites, enhance their visibility, share our services or products with new clients, and get the best ROI.

This will never happen if your website faces a problem with ranking, and that is exactly why you should know more about the Domain Authority and how to improve it.

What is Domain Authority?

The Domain Authority (DA) is a metric that refers to the strength of your website.

Domain authority also has other names, such as: 

• (Domain Rating) or (DR) which is used by Ahrefs.
• Website Authority.
• Authority Score.

But in the end, they all are the same thing; they measure the strength of your website, or in other words; the quality of your website, including the Content and the UX.

How it can be calculated?

The Domain Authority or Domain Rating is a score from 0 to 100. The higher score your website gets; the better the quality of your website is.

So; how Domain Authority can be calculated?

Well, we do not calculate it on our own, but Algorithms do. Machine Learning can calculate the Domain Authority of your website.

According to Ahrefs, it can be calculated based on the following:

• The number of unique domain links.
• The quality of the linking domain.
• Consider how many different domains each of those sites link to.
• Apply some coding and math.

How to improve the Domain Authority?

Now you may be asking how to get a higher Domain Authority Score?

Well; the answer is high-quality backlinks.

You should focus on earning high-quality backlinks from strong websites in your industry. 

Not only the strength of backlinks can help, but you should also follow the SEO best practices to improve your website ranking, such as the following:

• Getting more traffic.
• Add more pages to your website.
• Use organic Keywords.
• Use more (no-follow) backlinks.

Or, you can contact an experienced SEO company in Egypt, such as Vocus, to help you improve your Domain Authority score.

A quick recap

The Domain Authority is a score from 0 to 100 that tells you about the quality of your website.

To improve your Domain Authority score, you should focus on building high-quality backlinks in a strong website and follow SEO best practices.