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Ecommerce SEO is the method of raising your website’s visibility on search engines by associating your website with certain keywords in search engines, and by maintaining a quick-loading and easily crawled the site. Doing so raises your website’s ranking on the search engine results pages, which in turn makes it more accessible and increases visitors and consequently customers for your business.
Search engines receive millions of queries and if you want to be visible in those queries and stand out from amongst the competition, then you need to know how to optimize your website SEO to your advantage and how to lead search engines to you rather than be led by them.
Is SEO important for E-commerce?
Taking your business online is always risky. If you don’t know how to market your business, you could be wasting your resources when it could be better utilized elsewhere to further grow your business. However, if you learn to employ Ecommerce SEO to your advantage, you could see a tenfold return on your investment.
Ecommerce SEO is important to you because when you create an SEO campaign, the campaign keeps on going as permanently as you want it to, and it constantly delivers results to you that translates into more customers and higher revenue.
Not only that but unlike traditional marketing, SEO marketing is much more cost-effective, as it doesn’t require renting limited physical ad spaces. Your customers are targeted because they are looking for you and the products you provide, and so you could increase your website’s visibility and business as well your client list simultaneously, all the while serving those clients what they need.
11 E-commerce SEO tips
Hiring an SEO specialist will help you analyze, track and convert results into profit. If you need help increasing your website’s ranking online, don’t hesitate to contact us and we’ll employ our expertise to your needs.
1- Build a strong marketing plan
and that must include useful keyword lists that would generate the biggest traffic, as well as knowing who your audience is and where to find them. If possible, target a local segment and then expand later.
2- You should know your target audiences’ intent
You should know your target audiences’ intent and choose the keywords accordingly. Keywords fall within three categories: commercial keywords, informational keywords, and navigational keywords.
3- Analyze the website’s rank
If your website is already live, analyze the website’s rank and ranking keywords, and use them in your campaign. Knowing your strengths and weaknesses will help you know where to focus your campaign and which direction to invest in, and which to completely avoid.
4- Keep all your pages optimized for Ecommerce SEO
This will not only save you time and hassle, but it will make your website more attractive to crawlers and will increase your page rank which will aid in your SEO campaign.
5- Use a mix between short-tailed and long-tailed keywords
If you’re unsure of what keywords to use, you can use keyword planning tools or analyze your competition and compete with their ranking keywords, and make some variations of them.
6- Concentrate your efforts
position certain product pages of your website, as opposed to your brand, at the top of the Google search engine. You will find that the search volume competition is less aggressive, and it might gain you better traction over time.
7- Create A/B test
Create A/B test pages to further analyze what elements work for you and which don’t.
8- Write product descriptions
For the products on your website, which will help crawlers identify and categorize your website better. It will also provide a window into your site for the people using search engines looking for a specific product.
9- Remove duplicate items
Remove duplicate items from your website, otherwise, search engines might categorize your website as spammy and downgrade its page rank.
10- Make sure your website is mobile-friendly
As that not only increases your customer’s shopping experience, but it will increase your page rank and eventually help achieve your campaign objectives.
11- Further optimize your website’s speed
Test your website’s loading speed and optimize it further by using web-optimized images and video and small coding.
SEO is not just about how you want to appear to the world through the lens of search engines, but it’s also about how they see you. This is why you need to make your website as SEO friendly as possible. That way, the search engines can read your website and display it the way you want it to be, and it will advance you further because of its organization.