Facebook advertising revenue
As far as Facebook Ads Trends goes the Facebook Ads generates the vast majority of its revenues through advertising. In 2018, the social network’s ad revenue amounted to over 55 billion U.S. dollars, compared to merely 825 million payments and other fees revenue.
It has been Known for a Fact by Now that Most of Facebook’s ad sales are generated via mobile.
while to the tune of 50.6 billion U.S. dollars in 2018. The company stated that mobile accounted for 92 percent of its total advertising revenue.
This is hardly surprising when looking at the dominance of Facebook’s mobile presence which includes the namesake platform app but also Facebook Messenger, Instagram, WhatsApp, and various other Facebook properties and products.
Facebook Ads Trends Revenues in the US
Facebook’s advertising revenue in the United States is projected to amount to 39.4 billion U.S. dollars in 2021, Facebook Ads Trends marking a dramatic increase from an estimated 23.7 billion U.S. dollars in 2018.
During the same period, global Facebook ad revenues are set to amount to almost 95 billion U.S. dollars.
The Top 5 Facebook ads Trends in 2020
Facebook Ad Costs Will Continue to Rise
AI, Automation & AR Will Be Used More
Mobile-first and Mobile Studio Will Be the Name of the Game
From Facebook News Feed to Facebook Stories Ads
Video Will Continue to Be #1 for Engagement
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