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Every marketer recognizes the importance of Social Media Platforms in today’s Marketing, especially Facebook.
According to statistics, Facebook has about 1.88 billion daily users. Now; imagine how much Facebook could affect your marketing strategy.
Also; 95% of marketing experts and every digital marketing agency in Egypt believe that; Facebook can help you reach the highest ROI (Return on investment)
One of the most successful Facebook marketing tactics is; using Facebook Stories. Why? You are going to find out the secret in this article.
What are Facebook Stories?
Facebook Stories are short forms of videos, or photos, that can be generated and shared by users, then disappear after 24 hours.
To create a Facebook Story you will need; either content stored already on your mobile phone, or taking new videos and images.
You can add to Facebook stories; Filters (like snap chat), Tags and more. People also can send you private messages to react to your stories.
Facebook stories appear at the top of the News Feed. You can view them also through tapping the circle around your friends’ Profile Pictures.
The duration of Facebook stories is 20 seconds. They last only 24 hours, as mentioned above.
How to add a Facebook Story?
Adding a Facebook Story is so easy; you can add them in only three steps, they are the following:
1- Press the Add button (+) on your profile page.
2- Choose: Create a story.
3- Choose the type of content you want to add (Text, Music, boomerang, Videos, etc…) or upload content from your mobile phone.
You can also read about Facebook Page Optimization Checklist to get the best of your Facebook page.
Importance of Facebook Stories
Facebook stories can be so helpful to your Marketing Strategy; here are some benefits to Facebook Stories:
1-They appear first:
As we mentioned before, Stories appear at the top of Facebook News Feeds, which means that people will see your brand first; it is an easy way to get your audience’s attention.
2- Organic Reach:
You don’t have to pay too much to gain (reach). You can trick the Facebook Algorithm and gain Organic reach through Facebook Stories.
3- Brand awareness:
According to studies; about 500 million users, use Facebook Stories daily. When people see your Facebook Stories first, it can help effectively in building brand awareness.
4- Creative Build-in Tools:
Facebook stories offer creative tools; you won’t need any other tools to create creative content.
5- Measure your Engagement Results:
Facebook stories can help you measure your engagement results; you can know who is viewing, and what encourages your audience to interact.
6- Track your Audience:
By knowing who is viewing your stories, you can analyze your audience, to improve both audience targeting, and future marketing strategies.
7- Direct Share:
You don’t have to waste your time uploading the same Content to Instagram. Facebook Stories enable you to share directly from Facebook to Instagram.
How to use Facebook Stories in Marketing?
Here are some tips enable you to use Facebook Stories effectively in Marketing:
1- Share Behind-the-scenes activities:
People usually are curious to know. Share Behind-the-scenes activities of your company, Show people your team heroes, your hard work, and your funny moments.
2- Share a powerful Content:
Sharing powerful Content can encourage your audience to interact; for example you can share marketing tips, trending news related to your business, or (how to) tips, etc…
3- Share your Offers:
One of the best ways to promote your offers is sharing your offers through Facebook Stories, so people can find them easily.
4- Share reviews:
Your customer satisfaction is your top priority. Sharing customer reviews through Facebook Stories; can make your current audience feel how important their reviews are, and at the same time; that encourages other customers to experience your products/ services.
5- Add a Call to Action:
Due to the short duration of Facebook Stories, you can’t post a lot of content as a story, instead; you can post a part of the content. Don’t forget to refer to the original content, and to add a Call to Action.
6- Encourage audience to interact:
Ask your audience through Facebook Stories to share their opinions, and ideas to improve your brand. That can help you analyze your audience better, know their thoughts about your brand, and build a good bond between your brand and your audience.
How can Vocus help?
Vocus is an experienced Digital Agency. We can help you with the best Marketing Tips and Strategies, so; do not hesitate to Contact us.