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The marketers all over the world always have strategies to rank on the first page of Google search engine.
One of Top Digital Marketing Agencies strategies is depending on Featured snippets. Why are they important? And how to optimize to get featured? Let’s find out.
What are Featured Snippets?
“Want to know the answer? Ask Google” you must have seen this famous Ad before. Google provides its users with the most accurate answers for everything.
The short and quick content that appears on the top of the search results is: a Featured Snippet. It is also known as (The Answer Box).
At the same time, you have to notice that; not every answer that Google provides is a featured snippet.
Simply the featured snippet is the answer that Google provides to questions like: “What, Why, How, where, when, Who, etc…).
You have to also notice that; your chance to be a featured snippet increases, if only you are already ranking high on Google.
Why are Featured snippets important?
As mentioned above; Google provides its users with the most accurate answers. Users can use them to know the answer without digging through the endless list of results.
Here are more benefits a Featured snippet can provide you with:
Important for SEO:
Featured Snippets are important for SEO; they can help you ranking. In fact SEO Experts refer to the feature snippet box as RESULT #0, because they appear even before the first result.
CTR refers to (Click through Rate). As they appear at the #0 position, people may want to know more about the answer, and they will dig through your website by clicking your link.
Evaluates your material:
If Google chose your website as a Featured Snippet, it means that your content is useful. That can help you evaluate your content and gain users’ trust and you may regard it as a user experience signals.
Types of Featured Snippets
The snippets have four main types, they are:
- A List.
- A Table.
- A Video.
- A Paragraph.
1- The List snippet:
The lists snippets usually explain “How?” and they can improve your website visibility.
There are two types of snippet lists; they are the Numbered One, and the Bulleted.
2- The Table Featured Snippet:
The tables can consist of one column or more. And if you want to rank as a Featured Snippet; make sure to add at least four rows to enhance your website visibility.
3- The Video Featured Snippet:
The video Featured Snippet is also known as a YouTube Featured Snippet. This part shows the answer as a YouTube Video.
4- The Paragraph Featured Snippet:
It is the most common part. Google can crop an answer from your website to be shown as a Paragraph Featured Snippet. It can be displayed as a box with a text, or as a box with a text and an image.
How to optimize for Featured Snippets?
As we mentioned before; your chance to be a featured snippet increases if you are already ranking high on Google. But of course there are some steps to be followed to optimize for Snippets; such as:
1- The On-Page SEO:
It is not easy to get featured, so you have to follow the SEO best practices, to rank high first, to gain Google’s trust, so it displays your content as a featured snippet to users.
2- Predict and answer:
Try to predict what users are searching for and provide the best answer.
According to Studies the best Length of the paragraph answer is between 45 words or 293 characters, to 97 words or 752 characters.
Sure, it does not mean you have to shorten your content; on the contrary, Google gives preference to long and useful content.
3- Organize your Content:
Organize your Content well. Add numbers, steps, and Bullets to your content, to increase your page chance to be shown as a list featured snippet.
4- Use Keywords:
Keywords are important to rank high on Google, and at the same time; they are important to display your answer as a featured snippet.