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Google is seeking to provide its customers with the best service. They know that web page titles are so important to their users.
In Fact, caring about its customers and improving its services are the secrets behind its success.
When users are looking for something on search results; the first thing they review is the title, to know if the topic is relevant to what they are looking for.
Google has made updates lately, in generating web page titles, in this article we are going to discuss: “How Google will generate Web page titles”.
Why does Google generate web page titles now?
According to Google; in the last August of 2021, they introduced a new system of generating titles for web pages.
Google replaced titles in search engine result pages; to improve the relevance of text displayed on search results, so users can find what they are looking for easily.
I am sure; this can disappoint writers, SEO specialists, and website owners; but Google may offer one day some steps for you to generate better titles, according to the new changes.
Google is using more than HTML title tag text, when a title tag fails to describe what the web page is about, because of one of the following reasons:
- It is too long.
- The title has too many keywords because some people still think that stuffing too many keywords will help you rank.
- It contains no text.
How are titles generated?
Google keeps in its consideration when they generate titles; the following:
- The main title or headline.
- H1 Tags or any other sub-headlines.
- Any other content that is displayed on a web page, including links.
Danny Sullivan has tweeted the following: “As I said in another tweet, I used to think exactly as I wrote there, that we should have a “I really really mean it “ tag.
Can you skip these changes?
The answer is: “No”.
You can’t skip these changes in the present time, but maybe in the near future, Google will add new features to Google Search Console, that enable you to tell Google not to change the HTML title tag.
Let us wait and see.
