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You must possess and know your tools correctly in order to be able to achieve the success you seek, this applies to search engine optimization processes for your website promoting your business, and one of the most important tools used shows the importance of Headings for SEO.
Titles act as a helper for users and search engines in order to read and understand the text, as they serve as guiding signs for readers to make it easier for them to know the topic of the post or page.
Also, Headings classify the content in terms of the importance of its parts, and it is an indication of the extent of the content’s relevance, but there are methods and methods that must be followed in order to choose titles so that the Headings are important to the SEO process.
Why do we use Headings for SEO?
Headings are the guiding signs that show the structure of the text and guide your readers through the course of the content, which makes it so important to be present within the content in an orderly and seamless manner.
The reader always strives to know the idea of the content he is following and determine which sections of the text he will read, and headings help in that matter, as examining the content becomes very difficult for the reader in the event that it does not contain any titles, and the difficulty increases when adding long stretches of text after the title.
In order to take advantage of the importance of Headings for SEO, we must make sure that they are full of information of interest to the reader, and they must contain points through which you can provoke the target audience and urge them to continue reading and not stop at a certain limit, and this helps increase your presence in the advanced search engine results.
In addition, the main focus of the headings should be on the content and that the main goal is to facilitate reading and understanding of the text.
Every SEO company in Egypt advise that the paragraph should begin with a basic sentence, provided that the explanation is provided in detail in the rest of the paragraph, meaning that in the event of restructuring the text to add a title, make sure that the first sentence of your paragraph contains the basic information for that paragraph.
You should consider how the information is organized in your paragraphs, what the relationship between the paragraphs is, and how the subheading can help make this information easier to internalize.
How do you use Headings well?
There are some steps to follow in order for you to be able to show your titles in the best image within your content, and they are:
Titles for keywords included
One of the recommended things to get Headings for SEO is to include keywords in the title and subheadings on a regular basis, but you should avoid using very long headlines and stuffed with words, otherwise, Google considers that you are filling in words and exposing you to punishment by not appearing on the front pages.
It is also preferable for your titles not to be overly long, as they must be short and contain a keyword while adhering to the length guidelines in the page title to be less than 65 characters.
The H1 tag is visible to users
Many templates for Blogger or WordPress blogs contain the h1 tag in the HTML page, but they hide it using CSS codes or specific codes that are placed inside the article in Blogger for users, and this method is not good for SEO.
It is recommended that you ensure that the template for your site displays the H1 tag correctly, that it is on the page title that is the title of the article, and that it is visible on the page to users.
Use the hierarchical method in writing addresses
You should deal with content titles in a hierarchical system, meaning that you start with the main title of the content, then subheadings, and then the headings that branch out from the subheadings, and this is useful so as not to confuse the search engines and users, and not to give search engines any interest and decline in the results search.
Should title and H1 tags be the same?
Of course yes… In all cases, the page title and h1 tag must be the same, as every site that is created on WordPress or Wix is programmed to do so.
If there is a similarity between the page title and the H1 tag, this gives good results in the SEO process; because, as it is known, the article title is one of the most important factors in improving the search engine results of your site because it is the one that appears in the search engine results.