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Websites rely on many tools that help them spread more widely and appear in advanced Google search results, foremost among which is homepage optimization, which gives websites many advantages.
If you think that the only purpose of the home page is to be in an advanced ranking on Google only, then you are wrong, as it provides many opportunities for websites to progress and contribute to the expansion of the presence of the brand that it offers.
Advertising agencies in Egypt always give great importance to Homepage optimization of websites because this is one of the main pillars in developing their customers’ activity and helping it to spread more and as a result of which it gets more customers and generates many profits.
Why should you optimize your Homepage?
One of the important things to good SEO for your website is homepage optimization; because in most cases it is the first page that your website visitors see to learn more about the services you provide and the sections that your website includes.
Search Engine Optimization (SEO) gives Google the perfect opportunity to rank your website based on the content it contains; therefore, the title and description of your site must be short, accurate, attractive, and give sufficient information about the nature of your business with the fewest number of words.
Also, the home page in some cases is a candidate for a ranking in the advanced centers for keywords that have strong competition, because it takes all the revolution from the rest of the pages of your website.
How to optimize your homepage?
There are some steps that must be taken in order to improve your website’s home page, and with regard to SEO, optimizing your home page for SEO is no different than optimizing other pages on your website.
Among the most prominent steps to homepage optimization:
- Homepage optimization title
Avoid using your blog or company name as your home page title and try to be creative by using the 60 characters at your disposal to mix keywords and business information into one sentence including your site name.
You should make sure to put your target keywords at the beginning of the title so as not to confuse Google or any of the other search engines by adding too many keywords to the title.
- Important tips to optimize your homepage
1- The website title and short description shall not exceed 60 characters.
2- Avoid using your site name or brand.
3- Put your target keywords at the beginning of the headline.
4- Avoid adding too many keywords in the title.
5- Stay away from keyword stuffing.
6- Add your business name or website at the beginning of the title.
- Improved homepage description
It must be accurate and clear and give the message to be directed to customers and visitors within 150 characters, because this description appears to users on search engine results pages when searching for the site by its name, for example.
- Improved H1 tag
Each page of your website (including the home page) must contain one H1 tag (only one). Usually the H1 tag is at the top of the page and is the main title of your site page or the article published on your site.
- SEO for pictures on the homepage
A good home page needs a set of illustrations that complement the meaning of the display with it. These images make the page less boring and the message you want to convey to your readers is more meaningful.
As for SEO, images can be used to give another indication of the SEO crawling bots about your content.
- The data for your site should be without errors
Structured data is gaining importance in the last two years and although it is not yet part of the Google ranking algorithm, it will soon be included, which is a way of describing your data for search by search engines.
- Home page loading speed
Numerous researches have confirmed that 40% of users will leave your site’s page if it takes more than 3 seconds to load, which means that even if you have a perfect home page with great distribution, and your site’s loading is very slow, you will lose your traffic and customers.
- Add a security method to your site
In order for your visitors to gain confidence before search engines, your website link must start with HTTPS, and it is preferable to add SSL. This gives you a small comparative advantage, but this is something that will definitely gain more importance in the coming months or years.
Benefits of homepage optimization
The process of homepage optimization helps increase the reach of your brand and expand the customer base by attracting a number of potential customers through the use of an attractive and interesting headline, in addition to choosing the best way to demonstrate the benefits of the products or services that you provide.
It is also important to inform your customers of the benefit that accrue to them from using your products or services, and here the advantages must be specifically clear; Because you do so, you complete the cycle that ends in increasing the reach of your brand by helping your visitors understand why they need these products and services.