Getting backlinks to your eCommerce website is not an easy mission, especially if you are new to the game. 

But building backlinks is also an important part of the SEO game, so how can you build e-commerce backlinks? This article answers you.

Importance of backlinks

Backlinks -also called outbound links- are hyperlinks that allow you to go to another website, in other words, they are links from other websites that refer to a webpage on your website.

Simply; when a website links to your website, it tells the search engine algorithms that your website has authority, and that you have useful and high-quality content.

To make it easier to be understood, backlinks are like having a good meal at a restaurant, you enjoyed that meal and told your friends to visit this restaurant.

How to build links for e-commerce?

Here are some tips related to building links for e-commerce:

1- Optimize your online store:

The first step you should follow is to optimize your online store, and don’t depend too much on buying backlinks.

Search engines are not like before, they can analyze to know if you provide your customers with high-quality content.

To optimize your online store, you can follow the next steps:

• There shouldn’t be more than three clicks between each page and your homepage.
• Make the navigation on your website easy.
• Integrate a blog.

2- Start blogging again:

The best or most effective way to create backlinks is the blog. Your articles are an excellent chance to share your website. Think about the search inquiry your customers might ask.

3- Update your content:

Replace your old and outdated content, and check the keywords’ search volume.  

4- Digital PR:

Another good way to generate backlinks is digital PR, but don’t forget to create a story that attracts bloggers and journalists.

5- Use tools:

There are some tools that can help in improving your backlink strategy such as the following:

• Ahrefs.
• Moz Link Explorer.
• Broken Link Builder.
• Google Search Console.
• White Spark.

How to get the best SEO strategy for your business?

In case you are looking for the best SEO company in Egypt, Vocus can help you get the best SEO strategy for your project, so, don’t hesitate to contact us.