Table of Contents
Social media platforms have topped the tools and channels used in managing business and branding, and this has increased in recent years with the spread of the idea of electronic marketing significantly, and the effects of social media on business have been positively proven.
Social media is informational content on the Internet with the aim of giving a wide brand exposure; therefore, Social media agencies in Egypt are focusing on the power of these platforms such as Twitter, Facebook, LinkedIn, Instagram, and YouTube.
Why is social media important for business?
The latest statistics revealed the widespread use of social media in the Arab countries, and as stated by Go-Gulf.com, more than 40% of the region’s population is connected to the Internet, 88% of whom use various social media effectively.
The process of using social media platforms in business management and brand development gives several advantages that have made them very important, and the effects of social media on business:
- Contribute to increasing sales.
- Help reduce marketing and advertising costs.
- Increase the number of website visits for the brand or project.
- Contribute to the product’s access to international markets.
The role of social media platforms in managing the business is not limited to the selling process only, but it is an important element in building a brand for small and medium enterprises, and this saves business owners a lot of money.
Why use social media for business?
Pay attention to how you manage your company’s social media platforms; Because ignoring their importance causes negative consequences for the development and growth of your business and may lead to disastrous results for your brand and waste a lot of money on the company.
It has become known to all with experience that the effects of social media on business are strong and its influence far exceeds the traditional marketing and public relations methods, especially in small and medium enterprises.
Benefits of social media for business
An effective presence on social media platforms has become an indispensable element of the spread and marketing process, and this contributes to increasing the growth of the brand, acquiring more users, and developing relationships with customers.
There are several benefits with which resorting to social media platforms has become important and necessary in managing and developing business, and these benefits are:
More effective in targeting your audience
Social media platforms have dedicated tools to target the geographical variables of the target audience, such as “gender, age, marital status, language”, and this helps you understand the nature of your target audience.
And you benefit from knowing the nature of your audience in determining the appropriate and effective marketing strategy in dealing with them, and knowing their behaviors, interactions, and needs.
Expand your target audience base
One of the most important effects of social media on business is that it enables you to increase the fans of your pages and engage with them, and thus more free advertising that helps you expand your business and attract new customers.
Provide the opportunity for immediate comments from clients
It provides an opportunity for customers to record their comments immediately, whether positive or negative, and this helps you to know the customer’s view of what you offer in terms of services or products, and this serves as a guide for you to improve the quality of what you offer to comply with the requirements of the customer.
It also saves you time in direct contact with clients, whether by going to them or calling them by phone. To know their evaluation of what you offer and to ensure the degree of their satisfaction with the products or services that you offer.
Increase the number of visits to your website
Increasing the number of your followers, comments, and posts on your social media platforms increases your presence and rank on search engines and thus appears on the first pages easily.
It is recommended to maintain regular updates on your social media platforms in terms of content, whether it is a video or image, and the greater your interaction, the more customers you attract to your company.
Small brands marketing with social media platforms is the best choice; because its results are large and it avoids the large costs that traditional marketing requires under the limited budgets that small companies start with.
This aspect of marketing contributes to increasing the company’s revenues without further burdening their bank accounts, and the more time and effort is invested in investing in social media, the greater its impact on the growth of your business immediately.
Developing the relationship with clients
Social media platforms allow you to interact and communicate directly with customers and this increases mutual trust and enables you to build direct relationships with your customers and create a support network, as well as restore the confidence of customers who face some negatives by listening to them and resolving them.
Increase brand penetration base
One of the most important effects of social media on business is that it helps you increase users’ knowledge of your brand, the epidemic of instant relationships with new customers, and increase their loyalty to your brand.