Imagine you own an ecommerce website. This is the scenario that will happen if your website speed is low:

A visitor wants to check a product he likes. The web page is slow. The visitor leaves, checking your competitor’s website looking for the same product, found it, bought it.

In order not to let your competitors win your customers; you should learn how to improve website speed.

What is web page speed?

Actually, you should know that website speed and web page speed are two different things, but keep in mind that web page speed affects your website speed. 

Web page speed is a way to determine how fast your content is loading on your web page.

Well, in other words, web page speed equals; the time it takes the content to load on a specific web page.

Website speed refers to the speed of your website in general.

You can learn more details about how to test your website speed from our article Core Web Vitals.

Page speed and SEO

Website speed is one of the Google ranking factors, you should pay attention for.

Google has updated its algorithm since 2018, and then website speed has become one of the most important ranking factors.

By the way; website speed can also affect SEO indirectly, by increasing the bounce rate. 

Remember that, most of your website visitors don’t prefer to wait for a long time to load a page, which will affect your UX.

What is Google Page Speed Insights?

Google Page Speed Insights is an online tool used to identify the technical performance and SEO issues of your website.

Google Page Speed Insights also can help you in providing a good user experience, because it analyzes from an accessibility point of view.

You should notice that Google Page Speed Insights will give you two different scores, they are for:

• Desktop Version
• Mobile Version.  

How to improve your website speed?

Enhancing your website speed is not an easy thing; so here are some advice to score 100% on Google Page Speed Insights:

1- Server:

The first issue may be caused by the server response time, so the first piece of advice is about choosing a good server.

Do not forget to choose a local server if your SEO plan focuses on local visitors.

2- Compression:

You should enable compression within your website, to reduce the sizes of HTML, CSS, and JavaScript files.

This can be done by using Gzip, but don’t use it on image files.

3- Redirects:

Redirection means spending more time redirecting your visitor from one page to another, so you should reduce redirection.

4- CDN:

Use Content Delivery Networks to faster access your web pages.

Sum up time:  

and we as seo agency assure you of the importance of Learning how to improve your website speed because it’s essential for it, and provides you with a good user experience.