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Because your website needs traffic, you need to do keyword research, to know what people are looking for.
There are too many tools to use for your keyword research, some of them are paid, the others are free tools, but Google Keyword planner is the best.
What is Google Keyword Planner?
Every SEO specialist knows the importance of keywords to rank on Google. Actually, it’s the first step to optimize your content.
Whether you want to run a campaign or to rank high on search engines, you need to do keyword research, to know what people are searching for.
If you want to rank high on Google, what is the best tool to help you with Keyword research?
Sure, the tool of Google is its own; Google Keyword Planner.
The tool is designed to help you discover the keywords related to your business.
The tool is also used for:
1- Suggesting new keywords:
The tool is used not only to find the right keywords but also for suggesting new keywords related to your business.
2- Provides you with the cost:
The tool provides you with the average cost of keywords you are using, so you can calculate according to your budget and strategy which keywords you are going to use.
3- Helpful in creating campaigns:
The tool helps you create new campaigns because it is used with Google Ads.
4- Helps you estimate monthly searches:
The tool offers you a monthly report of your keywords, so you can stay updated.
How to use Google Keyword Planner?
Keyword Planner is a free tool, you don’t have to pay for it. All you need is to create a Google account, but unfortunately, you have to run a campaign first and pay for your campaign.
But here are some tricks to use the keyword planner without running a campaign:
- Press (Go to Keyword Planner).
- Do not choose any of the three options. Just press (Experienced with Google Ads).
- Click on (Create an account without a campaign).
- Press (Submit).
- Press on (Explore your account).
- Press Tools; a small box then appears.
- Switch to Expert Mode.
- Keyword Planner must be appearing now.
To use the tool; follow one of the following steps:
1- Find Keywords:
Use this option if you want to find new Keyword ideas, Google is going to offer suggestions according to your business.
2- Get search volume:
Do you have a list of your targeted Keywords? This option will help you know the metrics.