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According to statistics, Facebook has about 3 billion active users monthly. Actually it is a big chance for any Social Media Agency in Egypt to reach more customers.
In this article we are going to discuss how to establish a successful and effective Lead Generation Campaign on Facebook.
What is lead generation campaign?
The lead generation ads are a type of Facebook ads that designed to collect leads with the help of low price.
The lead generation campaign enables you to collect data about people who are interested in a product or service like your product or service.
It allows your potential customers to reach your ad easily, without the need of filling a long form.
Most of time the form will be pre-filled of your user data, and he needs only to confirm it.
Lead Generation ads are optimized for mobile, because about 98% of people are using Facebook application from their cell phones.
Benefits of Lead Generation Campaign
There are too many reasons encourage you to start your Lead Campaign immediately, such as the following:
1- Conversions:
Lead Generation ad is the god father of conversions. Number of Facebook active users is increasing, which mean a massive converting rate.
2- Mobile Optimized:
As we said before, you don’t have to optimize your ad to fit the mobile phone, because it is automatically optimized.
3- They are cheap:
Lead Generation ad is cheap with real results; it is even cheaper than the direct ads, and saves you money.
How to create a lead generation campaign on Facebook?
The lead generation campaign can help you in increasing your sales.
Because none of us owns a magical stick, here are steps that you should follow in establishing your campaign:
- Go to Facebook Ads Manager.
- Click on the (create).
- In objective; choose the lead generation option.
- Name your campaign.
- Click on (view terms), and then Agree to the terms.
- Choose the target audience, which will be over 18 years.
- Set your budget and schedule.
- Choose the ad format (Single image, video, Carousal, Slideshow…etc.).
- Add headline, your marketing copy, and CTA (call to action), then preview.
- Choose the contact form; add an intro, title, privacy policy, and a thank you screen, then finish.
How to make your campaign effective?
1- Know your industry and competitors:
Study the other ads in your industry. That will provide you with information about their marketing techniques, and which tactics were effective.
2- Write the right content:
Create engaging content. Try to guess what motivates your potential customers, and give them a reason to continue to your website.
3- Ask for reviews:
Naturally; people don’t like to share their personal information with strangers. Make them feel safe, and include a generous offer in return to motivate them to click on your ads.
Sum up time:
You need to include a Lead Generation campaign to your marketing strategy. They are cheap, and enable you to get very good results.
