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We used to see the livestream shopping on Facebook, Instagram, and YouTube.
A few days ago Twitter has joined the party too, and tested the Livestream Shopping, to become the latest Social Media Channel to launch livestream shopping.
As a advertising agencies or project owner you should know everything about this new update, so keep on reading.
What is Livestream Shopping?
Livestream shopping is a live video wherein an actor, singer, or influencer promotes for a product, or telling his viewers how to use a product.
Online shopping, and Livestream Shopping, is not the same thing.
The difference between them is that; the livestream shopping is unedited video, as it seems from its name it is live.
In livestream videos customers have the ability to comment or ask about anything and get the answer directly, unlike the usual videos.
The important elements of livestream video
Livestream videos have important elements to be successful, such as the following:
1- Choosing a Successful Host:
Everyone has the ability to host a livestream video, but in fact not everyone has the ability to influence and to sell the product.
Selecting the successful livestream shopping host is the key element, for a successful selling.
2- Choosing the right Platform:
The second key element is choosing the right Social Media Platform.
In setting your marketing strategy you should know what is the social media platform your targeted customers are using the most.
You can also post your campaign on a Social Media Platform and a website like Amazon.
3- Choosing a high quality product:
It is very important to be true to your customers, and to sell them a high quality product.
A successful host also will ask to try the product before showing it to his fans.
4- The Right Content:
The Content of the video is also important. Usually livestream videos duration are between 25 to 30 minutes.
According to marketing experts, usually the longer livestream, have a good effect on your customers.
Twitter has announced that Walmart will be the first retailer to test the new feature on Twitter.
On 28th of November, people will have the ability to watch the live broadcast.
Twitter livestream shopping is expected to be a successful step for the following reasons:
1- Customers will have the ability to check out Shop tab and shoppable banner on the live event’s page.
2- They can move between the latest tab and shop tap, and will have the ability to get involved in the conversion.
Anyway; actions speak louder than words, and the coming days will show us whether it was a good or bad step for twitter.