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As a Digital Marketing Agency in Egypt, the first thing that comes to your mind when talking about running a new campaign is (Leads).
What makes a visitor decide to share with you his contact information?
Well, don’t let numbers deceive you. You can get a lot of leads, but none of them is qualified, so here is your guide to a marketing-qualified lead.
What is marketing qualified lead?
MQL is; someone who shows real interest in your product or service.
So, every lead is a qualified lead?
No; leads are people who may show interest in a product, service, or are even curious about your brand.
But a marketing-qualified lead is a potential customer; that your marketing team ensures that he shows real interest in your brand, and converted him to your sales team.
Remember that; a good marketing-qualified lead can be a good sales-qualified lead too because they are open to buying.
Examples of marketing-qualified lead actions
Here are some examples of actions that can make you predict the qualified lead better:
- Submitting for the newsletter.
- Downloading trial.
- Contact your team to know more about your offer.
- Adding things to his shopping cart.
- Taping items as his favorite.
- Visiting your website or Social Media Channel several times.
- Filling online form.
- Use your application demo.
Benefits of defining your Marketing Qualified lead
Defining your MQL has many benefits, such as the following:
1- Saves time:
Identifying your MQL saves your time, and tells you that the marketing team’s efforts didn’t go to waste, and it is time for your sales team to take the next step.
2- Better Content:
Content is the main thing that motivates your customer. Identifying your MQL can help you know the content that works better for your targeted audience.
How to get a good marketing-qualified lead?
Here are some advises to get a good marketing-qualified lead:
1- Team Work:
Imagine that; the first piece of advice is teamwork. The cooperation between the marketing and sales team can turn your qualified leads into money.
2- Identify your leads:
Your teams also (marketing and sales) should work together to develop a better lead definition.
3- Follow up with your leads:
You also should follow up with your former leads, maybe quarterly, to check if there is any change in their opinion.
Sum up time:
A Marketing Qualified Lead is important for your business. In order not to waste your time and money; identify your leads, work as one team, and follow up with your customers.
