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Your potential customers loved your ad and made an action? Congratulations. Now it is the turn of the landing page to do its work to complete the cycle.
All you need to know about how to build the best landing page structure, is here in this article.
What is a Landing Page?
The landing page is the page your visitor sees after clicking on your ad, or promotional emails.
The main purpose of a landing page is to encourage your customers to take a specific action, such as:
- Registering to the webinar.
- Subscribing to something.
- Downloading an eBook.
Remember that; as an SEO company, your Landing Page should focus on only one action, in order not to confuse your visitors.
Anatomy of a Landing page
A perfect landing page structure should include the following elements:
1- The Headlines:
You can’t judge a book by its cover. This is true, but not for a user in a digital world, that is the reason why you should choose unique headlines.
Unique headlines encourage your potential customers to take a step closer to your offer.
Make your Headlines bold, attractive, clear, emotional, and brief.
Do not use confusing headlines, or unnecessary words, use the content that delivers your message.
Do not forget to pay attention to the design. Choose a font size that fits your design, about 30px and 15px.
2- The Body Copy:
You should define your target audience accurately, and try to speak the languages and idioms they usually use. This will make you closer to them.
Separate your message into parts to be read easily, and use bullets and numbered lists, this will encourage your visitor to continue reading.
In your copywriting, you should tell your visitors about the benefits they will get by subscribing for example, and the positive impact of your product.
Do not let your visitors feel that all you need is money.
3- Visual Elements:
Use high-quality visual elements such as; Images, Animations, or Videos.
Be aware, you should not use the visual elements just to fill in the blank.
4- The Lead Form:
Make your lead form short, and do not let your visitor fill out a long form, in order not to get them bored.
5- The CTA Button:
Make unique offers, and then describe the positive impact of your product, to encourage your visitor to respond to your call to action.
More of a Landing Page Structure
Your landing page also should include the following items:
- Countdown Timer.
- Social Proof.
- Benefits of your products or service.
Time to sum up:
A Landing page structure should encourage your visitors to respond to your call to action, so you should be accurate, and try to guess what your visitors want to see.