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Who doesn’t love Pinterest? It is like a gap, once you are in; you can’t easily go out.
Pinterest is an excellent source for images, and new ideas, and has too many users around the world.
It has about 320 million active users every month, and for sure it is a huge number.
Actually, Pinterest is very helpful for your business, and in this article, I am going to tell you how.
Why you should use Pinterest for your business?
Pinterest is a social channel, where you can find images and ideas for everything you search for, and here is why you should use Pinterest for your business:
1- Too many users:
Pinterest is growing daily and has gained more popularity in the last few years.
According to statics; in 2017 about 83% of Pinterest users made a purchase for brands they saw their content on Pinterest, imagine how much the number has increased now.
2- Depends on visual content:
According to studies; visual content can attract your customers easier than text.
How to include Pinterest in your marketing strategy?
The first thing you should know about Pinterest is that; a post on Pinterest is called a pin.
(Pin) is a picture with a title, and description, and you can even add a website link.
Here are the best Pinterest marketing practices you can follow, after creating a Pinterest account with your business name:
1- Design the best pins:
Your Graphic Designer can win this battle for you, by designing a unique design.
You also can use Adobe Spark to create a good design. You can choose from thousands of templates, modify the content, and never forget to make it easy to read.
The ideal size for Pinterest vertical images is a 2:3 aspect ratio.
Content is king, always and forever.
Use the keywords you need to target, so your posts can rank in the Google search engine, and reach the right people.
You also can use tools to guide you to the best keywords, and you can add from two to three keywords.
4- Optimize your board:
Make your Pinterest board unique by organizing it, and adding good titles and descriptions.
5- Use Hashtags:
To get more views; you should include hashtags in your posts. You have the ability to add up to 20 hashtags.
6- Post consistently:
Don’t make your customers forget you. You should post consistently.
Time to sum up:
Pinterest is an excellent tool to add to your marketing strategy. Make your account unforgettable and well-organized.