As a Social Media Specialist, you know the rules of the game; if you want to run a campaign on Facebook, you should pay first.

It’s okay to pay for some Ads, but you still have the chance to promote your business on Facebook without paying, especially if you have a startup company or a small business owner.

In this article, I am going to tell you how.

Why to promote your business on Facebook?

Facebook is the most popular, and the most important Social Media Platform nowadays. According to statistics; Facebook has about 2.85 billion active users per month.

Can you imagine that?

Actually; I don’t think you want to miss this chance, and here are additional benefits:

1- Facebook helps you reach a wide audience.

2- Raises brand awareness.

3- More traffic to your website.

4- Build strong and long-term relationships with your audience.

5- Helps you in word-of-mouth Marketing.

Tips on how to promote your business on Facebook

As a small business owner or a startup company, you don’t have to take the risk and pay too much. You are still in the beginning, and can’t measure how successful your project will be.

Here are some tips to promote your work on Facebook for free:

1- Create a fan page:

The first step to promote your business is to create a fan page. That allows your audience to reach you easily and you can check the Facebook page optimization checklist to help you.

2- Join Facebook Groups:

Facebook can provide you with the same opportunity as LinkedIn. All you have to do is to choose the right Facebook group; which is related to your business, with a big number of fans.

Your target audiences, your industry experts, and your competitors are usually there.

Contribute to conversations, and let people recognize your name and your brand, but never sell directly, just share your thoughts and advice.

To find the right groups, Facebook suggests groups based on your profile.

3- Create a Facebook group:

Another tip to promote your new business; is to create your own group. Add members, add posts, and encourage your fans to share your group.

4- Post regularly:

Post at least one post per day. Post articles, Facebook stories, and live streams.

You can use Facebook Polls; to ask your visitors about content they want to see on your page.

5- Create a content plan:

You don’t have to be online the whole day. You can create a content plan and schedule posts.