To run your business online successfully, you should have a clear marketing strategy to follow.
One of the most successful strategies, you definitely will need is; the (Push and Pull strategy), and in this article you are going to know when to use them.

What are push and pull strategies?

The Push strategy means to push your product at a customer, but the Pull strategy is to pull a customer towards your product.

Well; let me tell you “how” in other words.

It is something like the Outbound and Inbound marketing, when you establish a new brand you should push your product or service at customers, to let them know more about your products.
On the other hand; when you already own a well-known brand, you should build a strong ongoing relationship with your customers, this is the pull strategy.
Over all; you are going to need both in your online marketing, and in the next point; you are going to know the difference between them.

The difference between push and pull strategies

In case your goal is an immediate cash-flow, you will need the push strategy, but in case you are looking for a long-term customer base, the pull strategy is the best for you. Let’s dive into more details:

1- Promotions vs. content: 

Push strategy online depends on paid ads and promotions. On the other hand the pull strategy in marketing; depends on interesting content that motivates your customers.

2- You vs. your competitors:

Push strategy works better is case you have a strong dominated competitors. You should pay for ads to let people know that you are providing the same service as your competitors with more features, or better quality products.
But in case you own a dominant product or service, or you are a market leader pull strategy also fits.

3- Traffic vs. money:

In pull strategy you don’t have to pay too much money to engage with your customers, because you already gain organic traffic, because you already know what motivates your audience.

4- Seasons vs. normal days:

When you have a product related to specific season, or have expiry date, and you need to empty your stocks, push strategy definitely works best.
But pull strategy helps you improve your sales without expensive budget, in case you have enough time.

Examples of push and pull strategy

So, push and pull strategies are paid ads and organic posts?
The answer is, “Yes” in case we are talking about Social Media channels.
But at the same time; the answer is definitely “No” in case you are a Digital Marketing agency in Egypt, because there are too many examples of push and pull strategies, and here are the most important ones:

1- SEO:

SEO or Search Engine Optimization is an example of a pull strategy. It helps you build a strong and long-term relationship with your customers without paying too much money.
Definitely you are going to pay for your online tools, but at the same time you are going to gain organic traffic for your website.

2- Google ads, and paid search ads:

Google ads and paid search ads are also a common type of the push ads. You can get quick results without waiting for too long.

A quick recap:

In the world of marketing, you are going to need to push and pull strategy.
Push and pull strategies work together to get your marketing, when you need immediate results push strategy fits, but in case you are looking for a long-term relationship with your customers; the pull strategy works.