Search Engine Optimization
Search Engine Optimization
Search engine optimization Means that Vocus Digital SEO Team will Optimize websites to help them show up higher on search engines and gain more “organic and Relevant traffic.” In essence, SEO At Vocus Digital Agency is a highly specialized in content strategist, and helps a business discover opportunities to answer questions people have about the industry via search engines like Google in Egypt and the Middle East Region.
Your website is updated to implement powerful SEO techniques for content and keyword optimization.
External efforts are placed into building links, improving the off-site presence, and connecting with the right channels.
We take an in-depth look into powerful competitors to understand the efforts they take in SEO.
Our team analyzes your requirements and identifies the efforts which would be required to achieve them.
Each report we provide gives our clients an in-depth breakdown of our efforts and the results they are achieving.
The SEO process is on-going; we are constantly reviewing current processes to make positive improvements.
Content is king (or at the very least, vying for the crown) when it comes to delivering good organic search results. Ensuring you have a sound, well-thought-out and targeted content strategy should be of paramount importance when looking to improve SEO results.
Here at Vocus Digital Marketing Agency, we take a holistic approach to our content strategies, covering everything from on-site copy, to social voice and we always ensure that whilst useful for driving organic rankings, ultimately good content will first serve the user, not the search engines. If you’re content is feeling a little stale, or you’re launching a new project, get in touch with us and discuss how we can help you with the following:
- Website copy
- Press releases
- Tone of voice
- Content calendars
- Keyword strategy
Technical SEO focuses on ensuring that search engines can crawl, index and rank your pages correctly and efficiently. Whether this means ensuring the site speed is up to scratch, the code is well optimised, or allowing search engines to see everything your site has to offer, Technical SEO can make a big difference to your organic rankings.
While a lot of time and effort is spent on keyword research and content strategy, it’s important not to neglect Technical SEO, as it can be the difference between ranking on page 1 and not being able to rank at all. Here at Vocus Digital Marketing Agency, we run regular audits for all our clients, not only delivering our findings but also using our in-house development team to ensure that we can fix issues and drive real results.
- Indexing and crawling
- Internal broken links
- Site speed analysis
- Mobile performance
When it comes to effective SEO, ensuring that your content is well optimised for key terms and topics is vital. It’s not just about shoving keywords in everywhere and hoping for the best. Instead, it’s important to consider not just a targeted keyword, but broader topics and semantic similarities, to ensure search engines get a thorough understanding of your content.
We have plenty of experience in on-site optimisation and understand the varying factors at play. We can audit existing on-site content to ensure it’s well optimised, and we can also help you develop and optimise new content to ensure your site is well positioned for SEO success, right from the start.
- Header tags
- Titles & Descriptions
- Alt tags
- Internal linking strategy
- Site architecture
A sustainable and successful link building campaign isn’t the only way to improve your SEO results. It’s common for a site’s backlink’s have been learnt over a long period, with many different people involved, possibly using techniques that are now looked upon unfavorably by search engines.
The good news is that a well-delivered backlink audit can help make a real difference, weeding out rogue, low-quality links, improving domain to link ratio and helping to ensure a healthy and clean backlink profile. We can deliver an audit that leaves no stone upturned, but rather than just telling you what we think is up, we’ll be there to help you with the clean-up process, dealing with link removal, and disavowal, meaning you can rest assured that you’re taking the right steps to SEO success.
- Domain vs URL rating
- Competitor analysis
- Unlinked mentions
- Broken links