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To get a successful SEO strategy; you have some logical steps to follow. One of those very important steps is SEO Competitor Analysis.
Because competition in today’s market is so hard, you should always keep an eye on your competitors, while the best strategy will win the market for sure.
In this article, we will tell you how to set up a good SEO competitor analysis strategy.
Benefits of Competition and SEO Competitor Analysis
You may hate your competitors, and dream of a world without competitors, but actually, you are completely wrong.
In fact; your competitors are your guide to the market. Imagine that; you are starting a new business; you don’t know where you should start. What will make your audience like your products or services, what will make you unique?
Your competitors will answer all the previous questions for you. The competition will make every competitor do his best; to offer his users the best product or service.
The competition encourages innovation; every competitor will do his best to be innovative and be unique.
Now! Let us summarize the benefits of competition in shorter sentences:
- Competition provides you with big data about your market.
- The competition will drive you to do your best to improve your business.
- Competition encourages innovation.
How to start your SEO Competitor analysis?
Here are some tips that will help you start your SEO competition analysis successfully:
Define your competitors
The first step every SEO Company in Dubai does is to define your market or in other words; your SEO industry competitors that appear on search engine results.
If you ask yourself why should you do that? Or why not the competitors in your local area for example?
The secret behind that is; the keywords they use to rank high on search engines.
It is so easy to find your SEO competitors; you can do that by using some tools that you are going to know in this article.
Pay good attention to competitors; especially those who occupy the first results, including position zero.
Domain Strength and Keyword Difficulty
You should also pay attention to the following factors on your Competitors website; such as:
- Domain Authority.
- Traffic volumes.
- Domain age
- Domain country.
The factors are also including:
- Catalog Listing.
- Social Signals.
Use tools to analyze the on-page optimization. It will give you the chance to inspire ideas from your competitors’ on-page content.
Focus on the following:
- What type of content do they rely on? whether texts, images, or videos; so you can create the same.
- The length of their content. Google prefers the longest with the real value one.
- What type of keywords do they use (Long-tail, short… etc.)?
- What are the keywords they really use or target?
- How often do they publish?
- Headline and title strategy.
- The Metadata.
You should pay attention to their internal links, to guess what strategy they use.
Your content can tell you a lot about what they are missing, so you can complete the missing parts of the puzzle.
Try to reveal from where your competitors gain their backlinks, by using the specific tools.
Use social listening tools to increase your website traffic, through linkless mentions on Social Media Channels.
Use a good Social Media listening tool that enables you to monitor news sites, forums, blogs, and more.
You should keep in mind how often your competitors post on Social Media platforms.
How your competitors interact with their followers, and which type of content encouraged their followers to interact.
Define which Social Media Platform your competitors use most, what are the opinions and reviews of their users, and what are the best services or products they offer to their customers.
Track your competitors’ ads
One of the most important things you should notice about your competitors, they may rank because they are running paid ads and campaigns, to get more sales and conversions.
Best Tools for Competitor Analysis
Here are some tools that can help you in your SEO Competitor Analysis:
1- Backlinks Checker.
2- Keyword Research Tools.
3- On-page SEO Crawler.
Here are more details about those tools:
You can use Mangools, Ahrefs, and SEMRUSH to check your competitors’ backlinks.
Look at the domain rating, the website rating, and find the link-building opportunities.
SEMrush and Ahrefs are tools to give you the chance to discover your competitors’ Keywords, and why your competitors are ranking.
Now! Let us summarize what we have said in this article
Competition is very important to your work, especially if you have a start-up business, it allows you to know where you can start and encourages innovation.
You should define your SEO competitors first.
Use tools to track your competitors’ performance.
Observe their content to know how often they publish, which platform they use most, their keywords, and their backlinks.