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SEO Content Writing, and SEO Copywriting, is there any difference between the two terms? Can it affect my campaign?
Actually; the answer is a surprise, and all you need to do is to keep on reading this article.
SEO Content Writing
As we all know, SEO stands for Search Engine Optimization. It is the practice of enhancing your website visibility for people who are looking for a specific topic.
SEO helps you get organic traffic, without the need of paying money for ads, in order to make your website visible.
Unique content, that adds real value to a specific topic for your visitors is the cornerstone.
Content is not just content; for example, it can’t be copied from another website, it should entertain, educate, solve a problem, or provide an answer for users, and sure, with the help of focused keywords.
According to HubSpot SEO Copywriting is the ability to use the SEO best practices with compelling words, to encourage people to take a specific action.
The main purpose of SEO Content Writing is to drive organic traffic to your website, while the main purpose of SEO Copywriting is to turn the traffic into leads.
People also suggest that the SEO Copy could be shorter than blogging for example.
SEO Content Writing or SEO Copywriting?
Well, let me tell you the truth; the (SEO Copywriting) term is not a well-known term, and some people suggest that it is not even existing at all.
We just use this term in the marketing world, because people are looking for the term “SEO Copywriter”, even the biggest websites like SEMrush and backlinko are using this term because of the same purpose.
Let us review how they define the “SEO Copywriting” term:
“SEO copywriting is writing content that Google can understand. And, at the same time, that content needs to be the type of content that people want to read, link to and share”.
“Copywriting for SEO is the process of creating search engine-friendly content that -most importantly- caters to users and their questions”.
A quick recap
As you can see, there is no difference between SEO Content writing and SEO Copywriting.
In fact, a talented SEO Content Writer is doing both. he/she has the ability to use the focused keywords within the content, to drive both traffic and sales to your website at the same time. It all depends on the method of writing he/she follows in the blog, or whatever, in addition to a call to action (CTA).
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