SEO or Search Engine Optimization is an important part of digital marketing today, that you can’t skip.

But it is like every industry; has some common idioms, that are known to people who are working in this field.

A common idiom in the SEO industry is SERP, so if you are new to this industry, and looking forward to learning more about what is SERP in digital marketing; this article is for you, just keep on reading.

What is SERP in digital marketing?

The word SERP stands for Search Engine Results Page. It refers to the pages that appear in front of you, when you conduct a search on any search engine such as Google, Bing, Yahoo, etc.

The SERP pages contain paid ads at the top, then you can find the organic results.

The results that appear are depending on the type of search query you entered, and that is what we will talk about next.

The different types of search queries

The Search queries have three types, such as the following:

1- Navigational queries:

It happens when you conduct a search for a particular website, without typing the URL. 

2- Informational queries:

This type of search query appears when you are looking for information about something, such as facts, and the search engine will direct you to the most relevant content.

3- Transactional queries:

This type of search query happens when people are looking for a product to buy.

The most common and important SERP features

1- Featured Snippet:

A Featured Snippet is a considerable highlight that Google has extracted from a single webpage in an effort to condense its key points.

2- People also ask:

There are additional queries connected to the initial search query included in the “People Also Asked” boxes.

For keywords with a commercial or informational search goal, they are typically displayed.

3- Related Searches:

Keywords that are connected to your primary search query are known as related searches.

At the base of the SERP, Related Searches are shown. They are also very common.

What do we offer?

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But that is not the only thing we can offer, so; you can contact us to know more.