Social Media Marketing has been always a very effective and powerful way to grow your business. 

Whatever size of business you own; people can reach you online, and try your products. Or at least you can invite them to visit your physical shop.

In today’s world, there is always an update. People now recognize the importance of SEO, SEM, and the too many services that Google provides its customers.

So; do Social Media Marketing Campaigns still worth it?

What is Social Media Marketing?

Digital Marketing has many forms, and one of those forms is Social Media Marketing. 

It is not about posting pictures, videos, stories, or whatever. It is a complete strategy, with specific goals.

Social Media Marketing is including the following:

• Optimizing your profile on Social Media Channels.
• Posting relevant things that represent your brand and motivate your audience to react, such as; videos, pictures, live videos… etc.
• Responding to the interactions of your audience such as; likes, shares, and comments.
• Building a strong community around your brand.
• Social Media Advertising, and more.

Benefits of Social Media Marketing

Social Media Marketing can be helpful in building a strong brand, and in the following, I am going to tell you how:

1- It increases brand awareness :

People from all over the world are using social media channels, so we are talking about billions of people.

It is a great chance to introduce your business to a huge number of people. Sure, you won’t reach them all, but you still can gain a huge number of followers.

2- It can build human connection :

Social Media Marketing can help in building human connections. 

You can add content about your brand and how your customers are benefiting from it, how did you start your journey, what are your brand values, and more.

3- It increases your website traffic :

Social Media Marketing also has benefits outside the social media platforms, it can help in increasing your website traffic.

For example; you can ask your followers on Social Media platforms to visit your website to know more about your products, and services, or to complete reading the article, which is effective in driving traffic to your website.

Do your Social Media campaigns still pay off?

Definitely; yes, they are still worth it.

It is a good idea to mix more than one way in your digital marketing strategy, such as using social media and SEO, at the same time.

And if you need a hand of a social media Agency in Egypt to help in your next Social Media campaign, here are the hands of Vocus.