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E-marketing, in general, depends on the measurement by which we can determine the best way to go towards achieving the best-desired results from marketing for our brand, and here lies the Importance of A/B Testing, whose results we can choose the optimal way for the marketing plan.
A / B testing is known as split testing and refers to a random experimental process in which two or more copies of the variable “webpage, page element” are presented to different segments of visitors to a website or page on Facebook; To determine which plan works best.
What is A/B Testing?
Digital marketing agencies In Egypt are interested in A / B testing, as they rely on it to build trust with their customers, based on the test results, the company determines the appropriate plan for this customer in order to achieve better results for the customer and thus contribute to the increase of the brand’s spread.
The main goal of the A / B Testing is to measure the change resulting from modifying the variable A and convert it to variable B, so if we assume that you have a sportswear website, with an interface that begins with a landing page to convince the visitor to register on the site to get amazing discounts, the page is divided into three stages, the last stage There is a registration button on your site.
Also, one of the suggestions was to change the sentence written on the button from (Register now) to (Join us), in this case, you can easily know which of them is better than the other, is the A sentence (Register now) or the B sentence (Join us) via Do an A / B test.
Importance of a/b testing
The importance of A/B testing is to help you measure changes to your ads and allow you to quickly compare your strategy with that of competitors; so you should use A / B testing to learn about new strategies rather than taking the exam in a non-systematic way.
The A and B testing also help ensure that your audiences are divided evenly and statistically compared, while an informal test may cause overlap in audiences.
3 benefits of A/B testing
There are some advantages that result from using the A/B test, and they are:
Improved interaction with content
Every time you do A/B testing and then use these results to determine the decision you make about future content and campaigns, you are making smart improvements to your content that have proven to drive more engagement.
Reduce bounce rates
The importance of A/B testing is that it can be used on a copy, blog posts headlines, photos, and more to find out what catches your visitors’ attention best if you notice that your visitors are leaving or “bouncing off” quickly after they reach your website.
From this, we conclude that this A/B testing can help you keep visitors on your website for longer and reduce bounce rates.
Increase conversion rates
With A/B testing, you can find out what type of content is converting more website visitors into buyers. With this marketing approach, it is very easy to find out what works with your audience and what doesn’t.
Adding higher values
Just as A/B testing helps convert more website visitors into buyers it also contributes to achieving higher values for your products or services.
Offers multiple roles
It’s hard for you to know what your visitors want and won’t like when they visit your website, which is why the A/B testing is so important.
It is the most important benefit that A/B testing can provide to your business, as lower bounce rates, better customer engagement, and more customer conversion, and other benefits of A/B testing increase sales and this is what the customer wants to gain from e-marketing.