When you start your business in the digital world, you will need Search Engine Optimization (SEO) to improve your ranking, and to optimize your visibility online.
SEO helps you increase your website traffic. The more you optimize, the better becomes your chance to reach a huge number of people.
Actually, your Social Media channels can help you improve your SEO, and to know (How), all you need to do is to keep on reading this article.

The Social Media SEO

We all know that Social media and search engine optimization are two separate things, that need two separated teams, departments, and sometimes two separated agencies.
But social media and SEO can walk hand in hand, this is what we call (Social Media SEO).
It is a marketing strategy to improve a website’s ranking by using Social Media.
For example, you can drive traffic to your website, using Social Media Channels, which will increase your conversions and ROI. 

Benefits of using Social media for Search Engine Optimization

Here is how Social Media can help you improve your website ranking:

1- Search Rankings:

Social signals consider one of the most important things that can tell the search engine algorithms that your website is a high-quality and trusted website.
Imagine too many people are sharing your websites, through their social media.

2- Brand Awareness:

It can help you increase your Brand Awareness, trust, and builds your online presence.

Social Media SEO Strategy

The benefits of Social Media SEO strategy are too many, the previous points were only two examples. And here are good tactics you can include in your marketing strategy:

1- Integrated Keywords:

One of the best strategies is using the same keywords between your website and your social media channels.

2- Include links in social profiles:

Usually, links in social media messages are no-follow links, while the URL in the bio of a social media channel is a follow link.

3- Build a strong relationship with your customers:

Keep in mind that, building a strong relationship with your customers through social media channel, can open the door for guest posts, and other link-building opportunities.

A Quick Recap

Social Media SEO is a marketing strategy that can help you drive organic traffic to your website through Social Media Channels, and helps you also to improve your ranking.
Vocus is a social media agency in Egypt. We can help you build a powerful marketing strategy, so do not hesitate to contact us to know more.