Google is the most famous search engine of all time. It has more than 62.19 billion visits per year according to statics.

Actually, the best decision you can make for your business is to use Search Engine Marketing
Google Ads.

In this article, you will know more about the types of Google ads.

What are Google Ads?

Google ads are a form of paid ads, powered by Google. They were called Google Adwords in the past.

Google rebranded this service and became known as Google Ads.

I am sure you have seen all the eight types of Google Ads, in the past few years, because they are common, but in case you still deny them, let us recognize them together.

Types of Google Ads

There are several types of Google Ads:

1. Search Campaigns.
2. Display Campaigns.
3. App Campaigns.
4. Shopping Campaigns.
5. Video campaigns.
6. Local Campaigns.
7. Smart Campaigns.
8. Discovery Campaigns.

When to use every type of Google Ads?

The benefits of Google Ads are more than your imagination; if only you know when to use the right campaign.

1- Search Campaigns:

The Search Campaigns can help you gain more traffic to your website, and a good chance to drive more leads.

If your main target is to enhance your sales; search campaigns are the best for you.

This type of Google ad is usually a text ad that appears on the search results.

2- Display Campaigns:

The display campaigns can help you build brand awareness, and reconnect with people who visited your website before.

To help you recognize them best; they appear on the website as image ads.

3- App Campaigns:

The best usage of this campaign is; when you need to find new users for your App.

4- Shopping Campaigns:

This type of ad can be used, when you need to sell your products to people living nearby your location.

5- Video Campaigns:

Simply, they are the ads you see on YouTube; and they are very helpful in building brand awareness.

Well; you can find more information about the Video Campaigns, here on the Vocus website, and also about the display ads.

6- Local Campaigns:

The main target of this campaign is to encourage people to visit your physical store.

7- Smart Campaigns:

Google has made it easy for you. You can create several types of the ad, and let Google choose the best of them.

8- Discovery Campaigns:

This type of ad usually depends on the media. You can use them in case you need to reach new customers, and drive more conversions through your media.

Sum up time:

All types of Google ads are very important. Learn how to, and when to use them.