There are many steps and processes that take place with the aim of helping to gain prominence in search engines on Google; among the most important of these strategies are backlinks, and the importance of backlinks lies in their effective contribution to keeping your website pages on the first page in search engine results.

Any SEO company in Egypt gives great importance to backlinks, as they seek help from individuals within the work team whose role is to build backlinks. This is classified as one of the essential foundations on which the SEO process is built.

What are backlinks?

Backlinks mean referring to your website or blog link on other sites and blogs, and it can be done on your site by referring to an article on other pages within the website.

The importance of backlinks is that they contribute to increasing the number of visits to your site by appearing on the first page of search results indicators on global search engines, and they are also evidence of the quality of the content you provide.

Backlinks play a big role in strengthening domain authority as well as the page rank of your site on various search engines, and the many backlinks for any site are popular with all types of search engines.

Types of backlinks

There are two types of backlinks that are used to power SEO operations to appear on the first page of search engines, and they are:

External Links

One of the most important tools used to improve the ranking of your site’s appearance on search engines is through which your website links are referenced on other sites and blogs.

External Links is divided into two main sections:

• Do-follow links

This type is relied on in recommending search engines to track your site, blog, or online store, which is the most powerful, and that is why obtaining it is somewhat difficult, but Backlinks is a strong and correct one for your website or blog that makes a great qualitative leap in the ranking of your site and its appearance on various search engines.

• Nofollow Links

It is undesirable to use it because it is useless because it tells the various search engines to ignore these links and not follow them under any name during the archive of the site, and this type of link is abundant in comments on articles and blogs within various sites as a way to get back Linux.

Internal links

It is preferred by the popular search engine Google; because it considers it an indication of the quality and relevance of the content on your website or blog.

They mean the links or links within the site and refer to other pages, articles, or blogs on the same site.

Why are backlinks important?

Those working in the SEO field are aware of the advantages that backlinks give to websites, blogs, and online stores, and the importance of backlinks lies in:

• Organic Ranking

Backlinks play an influential role in the natural appearance of your site, blog, or online store in the first search results of various search engines around the world and promoting your site for free without the need to burden your budget.

• Organic Traffic

It contributes to increasing the number of visits to your site, as it is one of the most important and best sources for increasing the rates of access to your website, blog, or online store for free without paying for it.

• Indexing

Backlinks play an important role in working as a guide or assistant to the search engine in reaching your site and crawling it faster and more effectively, and this contributes to pushing search engines to quickly archive and index your site, blog, or online store to appear naturally on search engines and in the first results.

And what was covered in the previous lines confirms The Ultimate importance of backlinks in helping your website, store, or blog to lead search engine results in everything related to your field.

Also, its great role is to increase your credibility and the confidence of search engines in what it offers, as it classifies backlinks as a vote that a site makes to another, and the more strong votes that have confidence in Google, the more it raises your site and its reputation for search engines.

Therefore, you must commit to making backlinks an essential part of the SEO process for your site, in order to get the best results and provide space for the rapid and large spread of your brand or the services and products you provide.