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The famous search engine Google is interested in organizing information so that it is useful and accessible to everyone, and this is its primary role, and Google relies on a set of utilities, including UX signals.
SEO experts advise that you should pay attention to it because it is known that Google is very interested in the user experience or signals when evaluating the result that tops the results of search engines.
What are UX signals?
A set of behaviors and feelings that the user has based on his use of a specific system or product and the role of the user experience is to show the importance of the product and the benefits that accrue from its use and measure its effectiveness with the audience.
UX signals are defined as behavioral patterns that Google determines the ranking of websites in search results, for example when a user clicks on a result in search engines and then immediately bounces back to Google. This is an indication that the website does not fit the user’s search query.
Google also takes care of this information, which is one of the metrics on which useful results are determined for users and pushed to appear, in addition to click rate (CTR) and bounce rate, all of which are measures that Google relies on ordering impressions in searches.
What is the Importance of UX signals?
SEO experts can develop the plan and visualization through which they will promote the product or service they provide by knowing the user experience and knowing the extent of the design’s impact on the audience and its effectiveness for them.
The primary goal of the design is to build a distinctive interaction with the target audience and ensure that the message is properly conveyed to the users.
If we wanted to clarify this via an example, let’s give an example that you have a messaging app and you want to determine the impact of the user experience on marketing, you will notice the effect of the key-clicking experiment and the experience of writing a text message and the effect of the text-writing experience on the text messaging experience and the effect of the text messaging experience On the overall user experience of the application; Because it is a continuous process.
Does a UX signal impact SEO?
The majority of digital marketing experts around the world agree on the importance of knowing and understanding user experience well in order to be able to achieve good results in the SEO process.
The above leads us to a firm rule, which is that interest in developing content is not all ways to improve search results, but rather it must have a parallel line that takes care of an understanding and improving the user experience within the site Because it plays a big role in the ranking of your site in the search results.
Understanding user behavior helps you determine the best way to build your site and the type of content it needs and publish it, as well as enable you to professionally build the site and content through which you can attract many customers.
4 elements to measure user experience and improve search results
These elements play a common role in everything related to user experience and the SEO process, and these elements are:
It expresses how long the user spends on your website and you can obtain this data through Google Analytics, and the goal of knowing how long the user spends on your site is to help you work on increasing it.
One of the postulates with regard to SEO is that the longer a user stays on your site, the more that is a message to Google that the user is satisfied with the content and associated with it.
Through it, you know the percentage of users of your site who leave it directly without staying for some time inside its pages.
The higher the bounce rate of your site, the lower your site’s ranking in the search engines because it indicates that the content of your site is not related to the user, but if the bounce factor is weak, it is considered a positive factor for your site.
Repeat the search process
Whether it’s design, user experience, or search engine optimization, this metric is more search engine-specific than your site.
There is a process that expresses this measure, which is when the user searches on Google and results appear for him, he enters the first result and browses the content of the page and after a short period of time, he returns to the search page again to repeat the search process.
The above gives an indication to the search engine that the initial result is not required, so it changes the results on the search page; Because it may be inappropriate for the research question or the information is incomplete.
When you reach the stage of Google displaying distinctive excerpts from your site in search engine results pages, it becomes easy for users to know reactions to the content and read a quick summary of this result before making a decision and entering the site.