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Websites don’t rank on Google by luck; it requires a lot of elements. One of them is the knowledge of Google factors, which Google updates them usually every year.
One of the new updated elements is Core Web Vitals, they are important now especially for SEO. In case it is your very first time to hear about them, just keep on reading this article.
What are Core Web Vitals?
As all of us know; Google has specific factors to allow a website to rank, some of them are depending on user experience.
In fact there are two types of web Vital Metrics; they are:
1- Core Web Vitals (that is what we are talking about here).
2- Non-Core Web Vitals.
Core web Vitals are metrics to measure (the speed) of a web page, to know how your page perform, so it can measure the user experience over all.
There are three Core web vitals:
- Largest Contentful Paint, or (LCP)
- Cumulative Layout Shift, or (CLS)
- First input Delay, or (FID).
What is new about Core web vitals?
Google considers some user experience elements important like:
- HTTPS.
- Safe browsing.
- Mobile-friendliness.
- Free of intrusive interstitials.
Starting from June 2021, Google included Core Web Vitals as one of these important elements. Google intends to use them as a ranking signal, so; from now and on you should put them in mind and recognize how important they are or you can hire a professional SEO Agency.
Your web page should score (good) for the three web core elements.
Why are Core Web Vitals important?
Here are some reasons to make you care about the Core web Vitals:
- As we said above; they became a ranking factor.
- No-one prefers the slow speed page. Slow speed pages can make your visitors get bored. The speed and easy access from any device is their first choice.
- Google intends to start to display a (Good Page Experience) badge in its search results.
How to measure your LCP score?
As we said: “lower is better”, you can measure your score that way:
1- >4s:
Every time you score more than 4 seconds, it means that your score is unfortunately “POOR”.
2- >2.5 <=4s:
This score means that your web page needs improvement.
3- <=2.5s:
This score means “GOOD”, congratulations, you are all set.
What could cause the “poor” score?
There are several reasons, they could be for example; render- blocking JavaScript.
What is the CLS?
CLS refers to Cumulative Layout Shift. It is a factor to measure the unexpected layout shifts during the entire lifecycle of a page, and related to the unstable elements that move between two frames. The CLS measures their movement.
How to measure your CLS score?
You can measure your CLS Score according to the following:
1- > 0.25:
Score > 0.25 means “poor”.
2- > 0.1 < = 0.25:
Scores between > 0.1 < = 0.25 mean that your web page needs improvement.
3- < = 0.1:
In this case, you got a “good” score.
What could cause the poor score?
Well, the reason is that ads or images with undefined dimensions can cause unexpected layout shift. But if fact it’s not the only reason, it is just an example.
What is the FID?
FID stands for; first input Delay. It measures the time in milliseconds starting from the first interaction of a visitor to a link, a button, etc… to when it responds.
How to measure your FID score?
Put in mind FID is Like LCP; which means less is better too.
1- > 300 ms:
This result means “POOR”.
2- > 100 and < = 300 ms:
It means your web page needs improvement.
3- < = 100 ms:
It means “good”.
What could cause the “poor” score?
Executing JavaScript code; can cause this issue for example, and you have many ways to improve it such as:
Reduce JavaScript execution time.
Reduce the third-party code impact.
How Can We Help You?
At Vocus, we are experienced in SEO and web development because we are one of the best web development company in Egypt. To get the best scores don’t hesitate to contact us.
