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Have you ever noticed an Ad appears while you read an article?
This is a Google display ad.
What is a display Ad? What are their types? And how to optimize it?
All you need to know about Google display ads is between your hands in this article.
What are Google display ads?
Google Display Ad is a way to attract and encourage your audience to take a specific action.
The display ad might include text, videos, or images and a URL to attract your audience, so they can click and visit your landing pages, and buy your products.
Most Google Display Ads are dependent on CPC or Cost Per Click, which means that every time a visitor clicks on your ad; you will pay based on your strategy.
What are the benefits of Google Display Ads?
Google Display Ads have so many benefits that should encourage you to include them within your marketing campaign; such as:
1- Retargeting Campaigns:
Google Display ads are a good chance to retarget the visitors of your website, encourage them to visit your website again, and take action.
2- Brand awareness:
In case a new website visitor knows nothing about your brand; Google display ads can help you build brand awareness, and make new visitors recognize your brand.
Google Display Ads allow you to reach millions of websites and target the right audience, so you will stay at the top of the competition.
Google Display Ads have many formats, so you can customize them to achieve your goals.
All your customer clicks and impressions can be tracked easily from Google Analytics, which can help you improve your performance.
Sizes of Google Display Ads
Google Display Ads also have many sizes such as:
1- For Mobile:
The best sizes for Mobile are: 300*250, 320*50, 320*100, 250*250, 200*200
2- For Desktop:
The best sizes for desktop are: 300*250, 336*280, 728*90, 300*600, 160*600, 970*90, 468*60.
Types of Google Ads
After we know about Google display ads, let’s know more about the types of Google ads
Here are the most famous types, and how to choose the right campaign:
1- Search Campaigns:
According to Google; a Search campaign is a text ad, appears on search results that allows you to reach the interested audience, while they are searching on Google.
The Search Campaigns are a good chance to drive leads, traffic and increase sales.
You can choose the Search Campaign in case you need to drive leads and enhance your sales.
2- Display Campaigns:
The Display campaigns are image ads that appear on the website according to Google.
The Display campaign is a very good chance to expand the Search campaign.
Choose the display campaign when you need to build brand awareness, follow up with people, already visited your website before, expand reach, and drive sales.
3- Smart Campaign:
It is the easiest way. You can simply automate your campaigns, all you need to do is to create a few ads and let Google choose the best of them.
Choose this type of ad when you have no idea from where you should start. Google will optimize them for you.
4- Video Campaigns:
It allows you to display your ad as a video on YouTube for example.
The video campaign helps you a lot in building brand awareness.
5- Local Campaigns:
The main purpose of the local campaign is to encourage people to visit your local store.
It helps you promote your products, offers, and events. And helps people find the location of your store.
6- Shopping Campaigns:
They appear on the search results and Google Shopping tab. They allow you to sell your products to people nearby your location.
7- App Campaigns:
App Campaigns are used to promote your App and find new App users.
A quick recap:
Google display ads are a good way to promote your business and reach your campaign goals.
To optimize them; consider the following:
- Respect your audience.
- Choose simple designs.
- Add a strong call to action.