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Everyone is looking for the best digital marketing strategies to present his brand beautifully.
In case you are a website owner, of course you are thinking of SEO to gain organic traffic for your website, and improve your online visibility.
But before you determine the best strategy for your website, you should know that SEO has many different types, which this article will tell you about.
What is SEO, and why is it important?
SEO stands for Search Engine Optimization. It is a list of factors we follow, to tell the search engine that our website is containing high-quality content, and deserves to be visible on the first page, as an answer to the search inquiry.
Search engines then send their bots to ensure that your SEO strategy is not breaking the rules. After that, they locate your website in the right place.
As long as you are following the guidelines, such as; having high-quality content, knowing how to use keywords in the right way, and having a strong link-building strategy; you will rank high.
Types of SEO
As we mentioned before; SEO has many types, in this article, we are going to mention only three types, so don’t forget to check out the other types in the next articles on our website.
1- On-Page SEO:
The On-Page SEO is helping search engine bots better understand what your website is about, so you can rank higher.
It is the process of optimizing your website content including, keywords, meta descriptions, headers, meta titles… etc.
Here are tips to improve your On-Page SEO:
- Keyword Research:
The first tip is about conducting good keyword research.
Determine the key phrases and keywords that are most relevant to your industry, but with less competition at the same time.
Metadata such as meta titles and meta descriptions are helping search engines and users understand what tour content is about, so don’t forget to optimize them.
- Internal Linking:
Internal links also are helping search engines understand your website better, so don’t forget to add internal links to your web pages.
2- Off-Page SEO:
Off-Page SEO is everything that doesn’t happen on your website, including link building, so if you are seeking to improve your Off-Page SEO, you should focus on the following:
- Share your articles:
You can contact other websites that are relevant to your industry, to ask them to share your articles on their websites.
- Observe your competitors:
Your competitors’ backlink profile can guide you.
3- Technical SEO:
Technical SEO is actions that help search engine bots crawl to your website, and improve your user experience. It includes the following:
- Enhancing your website speed.
- The mobile-friendly version.
- Site structure.
Need a help in SEO?
If you are looking for an experienced SEO company in Egypt, Vocus is here to help. We have the SEO strategy that you are looking for.
Contact us now, to know more about our services.