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As a marketer or an SEO company in Egypt, part of your role is to convert qualified website visitors into leads.
Because turning your customers into leads is not an easy task; here is the conversion path and how it works.
What is a conversion path?
Simply; the conversion path is a process that enables you to turn your unknown visitors into known leads.
In other words; the conversion path is; the steps your website visitors take before they convert into leads.
It requires providing them with demonstrating content, makes them feel like: “it is my opportunity, and I really need to give this company my information”.
Notice that; the conversion paths are not the same, and they depend on the kind of business you provide.
How does the conversion path work?
Every step your visitors take presents a part of the conversion path. As I told you; conversion paths are not the same, and they depend on the type of your business.
Though; conversion paths still have some elements in common, like the following:
1- Landing Pages:
The first step you should take in your conversion path is creating a landing page because it is the first step your visitors will face after seeing your ads.
Landing pages help you collect contact information from your unknown website visitors.
The CTA or call-to-action is a section you add to your ads, to encourage your visitors to take a specific action, such as: sign up or subscribe for something.
3- A thank-you Page:
The thank you page shows your visitors how much you appreciate their response to your call-to-action.
Steps to create a good conversion path
Here is how to create a perfect conversion path for your customers:
1- Create unique content:
Content is the key to your customer’s hearts, it is your main way to make your customers turn into leads.
If you have no idea from where you should start, the good news is; content is everywhere.
Identify your customer needs, and see the content of your competitors, so you can create a better copy.
Be specific, and allow your visitors to see the features you provide, and that you provide them with the solution for their problems.
Take your time to do good research, so your customers end up choosing you, and not your competitors.
2- Create a remarkable landing page:
Content is still the key, it is a part of everything. Create a landing page that speaks to your buyer persona.
As we mentioned before; the role of a landing page is to collect contact information from your visitors.
Make the contacts form short, and do not ever ask for unnecessary or too personal information.
Define your buyer persona and make your landing page speak their language, use their idioms, and be close to them.
3- Create a unique call-to-action:
The last advice is to create an eye-catchy call-to-action, to encourage your customers to respond to it.
Time to sum up:
The conversion path is every step your unknown visitors take to convert into known leads.
It starts with creating a powerful landing page and ends up with a thank-you page.
Identify your buyer persona, their needs, and give them solutions.