The SEO process of any site on Google goes through many complex processes and none of them can be ignored; because each step has a big role in SEO, and one of the things is called the redirect process.

Many sites resort to changing many of the site’s content links, and if users are accustomed to using old links, this will be a problem that the website owners must solve, and with technological development there are programmatic methods to solve, which make users able to use old and new links alike. ; So we will try to learn more about what is a redirect?.

During this article, we will try to get to know what is called the redirect process, why and when it is used, and the extent of the importance it provides, and how digital marketing agencies in Egypt care a lot about it.

What is a redirect?

Web developers say that it is a process through which the URL link is redirected to another URL link, where the owner of the website or blog automatically transfers the visitor from one page to another or from one site to another completely, and this process is done with or without the knowledge of the visitor.

The most popular types of redirect are 301, 302, and there are many methods that web developers rely on to implement this process, and this feature makes the ability to access a specific page through more than one available link and this is of great importance.

The user often does not feel the presence of a redirect when entering a link, as the process is done by the server so that it receives the request from the user to open a certain link and processes it and returns to the user another link that is opened automatically without user intervention, and thus does not cause any problem to the user, and there are several types of redirect, whether permanent or temporary.

When to use redirects?

There are many reasons for using a redirect, the most prominent of which are:

1- Change the text of the page link to a new link:

If you want to change the text of your content link on the website in order to add a keyword or fix the link to discover an error in the text, but you cannot because the content is archived and issued in the search results and when the link text changes, you will lose that. To the new article, whether it contains the same or new content automatically, we use Redirect 301 here.

2- Transferring your old visitors to the new without losing any of them, as well as keeping the backlink, and the reason for moving you to a new site, such as changing the type of hosting.

3- A sudden malfunction in your site that prompts you to transfer visitors to a specific page to tell them the reason for the problem, and here 302 Redirect is used.

4- Transferring the visitor from an old article to a new one, temporarily or permanently.

Why do you use redirects?

 After we know what is a redirect? In the following lines, we review what we use? And the answer here is that using redirects in order to avoid the 404 error appearing for users when opening old links, they are redirected to the correct location of the page.

Also, among the reasons is the presence of duplicate content and use here in order to ensure better visibility in search engines, and not want to lose any popular link on the site when changing the domain, and to ensure the preservation of the same value within the search engines.

Also, redirection is used if the site is multi-domain and it guarantees that it will be available in any of the domains that the visitor may use, and this requires redirects from all domains to one primary domain that contains the site’s content.