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Sure; you need your target audience to trust your website and products, the good news is; Digital Marketing strategies get better day by day. You just need to stay close and updated on the newest strategies.
CRO can help you reach your target. So; if you want to know what is CRO in marketing? Why it is very important? You are going to find the answers in the following.
What does CRO mean?
Before proceeding to, what does CRO mean, you need to know; what the CTA and Conversion are?
CTA stands for; Call to Action. It is the next step that you -as a business owner or a marketer- want your audience to take.
It refers to any response, your target audience takes, to reach the marketing goals.
What is CRO in marketing?
The CRO is an acronym that stands for; Conversion Rate Optimization.
Nowadays any digital marketing agency in Egypt pays great attention to CRO in marketing because, Online Marketing is not that easy, and competition is very hard. What makes your audience choose your brand and not one of your competitors?
Of course, Quality is very important, but it’s not enough in online shopping. People may visit your website and simply leave.
You need your target audience to take specific steps towards your product/service, or to respond to your call to action (CTA), so you can get them as conversions, instead of leaving your website.
CRO is the process of improving the conversion rate. Or in other words; you need CRO to generate better conversion to your website.
How to improve your Conversion rate?
Here are some tips to improve your conversion rate:
1- Add a unique offer:
You should be different from your competitors. Add something unique, (lower price, or better quality for example) and make it clear in your Offer.
2- Make your website looks safe:
Everyone needs to feel that his personal information is private, and always safe. No one wants to get scammed.
3- Make it simple:
A lot of steps can make your audience bored, for example: do not ask your audience a lot of information.
Slow loading pages, a lot of steps before showing the price, and bad quality images can be annoying too.
4- Motivate your audience:
Show a deal or an offer to motivate your audience. Make your audience feel; they are making the right choice. For example, you can offer a discount or cashback, etc…
5- Add Powerful Content:
Powerful content can help you optimize your Conversion Rate. Add good (about us) content that can gain their trust.
What are the differences between CRO and SEO?
CRO and SEO are using together to help you reach your marketing goals, but they are two different things.
SEO is so famous; sure you’d heard about it before. SEO stands for Search Engine Optimization; it’s the practice of optimizing a page, a website, or Content, to get more traffic and better search engine ranking.
The differences between CRO and SEO are:
1- CRO is focused on Customer Behavior Optimization.
2- SEO depending on the right search keywords, Tags, Meta Description, etc…
What is CRO Marketing used for?
Now you know, what is CRO Marketing? And why it’s important. The better you predict how your audience will behave; the more conversions you get. Here are some examples of what it can be used for:
1- Improves audience satisfaction:
The customer comes first. Every business owner or marketer is looking for his customer’s satisfaction. A clear and powerful CRO strategy can help you a lot.
2- Saves your Time and money:
The most important part is, CRO best Practice can offer your audience a clear marketing message, helping them to react, which saves your time and money.
3- Improves traffic:
When the right customer steps to your website; CRO can help in increasing traffic by making them share your services/products, through Social Media Platforms, or even through word of mouth.
How to get the best CRO?
Vocus is always ready, and happy to help you get the best CRO Marketing strategy that fits your business.