The structure of your website looks like your house, and your URL is like the address of this house.
So when you describe your address right, it becomes easier to your visitors to reach your home.
Your website URL is the same; once you describe it well, it becomes easier for Google and visitors to understand.
Your URL structure is one of your ranking factors; and very important for your SEO strategy; so here is how to build the best URL structure for SEO. 

What is URL structure?

URL stands for: Uniform Resource Locator. It should include a protocol and a domain name, and some more elements, for example: https://www.domainname.com/category/post-name.

Let me tell you more about these elements: 

• https://: is a protocol, it is how browsers get the information about your page; it consists of (http), and (s) which means that your website is secure.  
• Domain name: is the Root domain, it helps you know that you are visiting a certain website for a specific brand. 
• (.com): is TLD, or top-level domain. It has more examples like: .org, .net, .edu, …etc. 
• Category: slug, also known as subdirectory and subfolder, it helps Google’s crawlers to understand which page they are in. 
• Post name: article link.

So every URL has the same structure?

No, not all websites have the same URL structure; it depends on how to make your URL unique.

What is URL structure?

URL stands for: Uniform Resource Locator. It should include a protocol and a domain name, and some more elements, for example: https://www.domainname.com/category/post-name.

Let me tell you more about these elements: 

• https://: is a protocol, it is how browsers get the information about your page; it consists of (http), and (s) which means that your website is secure.  
• Domain name: is the Root domain, it helps you know that you are visiting a certain website for a specific brand. 
• (.com): is TLD, or top-level domain. It has more examples like: .org, .net, .edu, …etc. 
• Category: slug, also known as subdirectory and subfolder, it helps Google’s crawlers to understand which page they are in. 
• Post name: article link.

So every URL has the same structure?

No, not all websites have the same URL structure; it depends on how to make your URL unique.

Importance of URL structure in SEO

URL structure is very important for search engine optimization; and it is one of the ranking factors.
Every search result that appear on Google’s search results has three main parts, they are: 

• URL
• Title.
• Description.

Google takes the three parts seriously; the URL describes for the user and Google search engines your web page, and here are more reasons why URL structure is important:

1- Ranking:

Best URL structure for SEO can help you ranking. According to Backlinko, you should include your Keyword in your URL to improve your page ranking.

2- Anchor text:

The well-written URL can be a good anchor text too, so you can use it in your blog posts, forums, and social media.

3- Easier in tracking:

Having a well-structured URL can help in tracking and identifying which page is working better.

Time to sum up:

Learning how to create the best URL structure for SEO, will help your website to be recognized by Google better.
To structure the best one, keep it simple, easy to understand, relevant, and accurate.
For better results; include your keyword, and keep your URL short.