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Search engine optimization for your site consists of some steps and processes that each contribute to obtaining the targeted results, and none of them can be completely dispensed with as neglecting any of them affects the improvement of search engines, and one of the most important factors for the success of appearing in advanced positions on Google is Off-Page SEO.
What is Off-Page SEO?
It is an external search engine optimization for the site as it is called external SEO, during which improvements and modifications are made outside the site; In order to appear in the first search results, Off-Page SEO relies primarily on backlinks, along with some other factors.
Off-site SEO builds trust with visitors and attracts many visitors to your content, which directly contributes to improving your ranking in search engine results over time.
The term “off-page SEO” (also called “off-site SEO”) refers to actions taken outside of your website to affect your rankings within search engine result pages (SERPs). … This is achieved through other reputable places on the Internet (pages, websites, people, etc.).
How Important is Off-Page SEO to your Site’s Appearance in Search Engines?
One of the main factors in SEO for your site, and in the absence of interest in it; there will be great difficulty in the competition to appear in the first pages of the search engine, and your site will not be superior.
But the matter is not about off-page SEO building on backlinks; emphasizing that they are the most important of the three factors for Google ranking; there are many other off-page SEO techniques and tactics that must be used because they help you achieve success from SEO and build your brand.
Top Off-Page SEO Factors
The best ways to improve the off-page factors for your site, and you must use some tools in order to verify the backlink file that you will use, such as:
– Google search console
When building a backlink for your site, you must first know where your competitors are building and check the strength of your site in terms of DA so that you will get an overall result for your backlink profile; and some things should be taken care of, such as the number of sites that refer to your site, and the areas associated with your site; and the number of pages that contain the most links on your site.
Most internet users spend most of their time browsing social networking sites, according to what has been confirmed by many research, so interacting on social networking sites and taking advantage of them in order to increase the reach of your website’s content to the largest number of users is one of the steps of the way to improve Off-page SEO.
When your content gets clicks from multiple IP addresses, this gives an indication of the visitors’ confidence in your site and a signal is sent to the robots in Google, indicating that many visitors around the world are browsing the content of your site.
If you have good content that users benefit from, it must be shared on social media, and this makes your content more available to a large number of audiences, and this helps greatly in increasing the number of visitors to your site.
Add a banner to subscribe to the site
An important step to build trust between you and website visitors and make them potential customers for your business; by adding a banner to subscribe to the site so that they get everything new in your field; and this matter will help you in the future if you plan to market by email; then you will use the emails of your visitors In targeting potential customers with distinction.
This step is preferred with sites that start and benefit a lot because they bring you a large number of visitors, and here comes the second task; which is to make your content attractive and make users trust you, and the target words must be very specific so that the visitor’s stay rate on your site is as long as possible.
Buying customized advertising space from other sites, and the Guest Post is the most popular way to put the link on your site’s page in one of the articles on another site that talks about your site or one of your services, and you can put your site’s link on sites that are interested in the same field of your business.
There are 13 different off-page tactics that contribute to brand growth and increased website traffic, namely:
- Link Building
- Brand Building
- Content Marketing
- Local SEO (GMB and Citations)
- Social Media
- Influencer Marketing
- Guest Posting
- Content Syndication