Google has made it easy for you to reach your customers, through Search Engine Marketing or what it’s known for “Google Ads”.

Google Ads can help you reach your business objectives, and help it grow.

In this article I am going to tell you about the importance of Google ads to your business, and why should you use them.

What are Google AdWords Ads?

The Google AdWords ads are the old name of the Google ads. They also can be called PPC or the Pay per Click service.

They are a type of advertising that you pay for; to let your ad appears on the first page of search results.

This type of ad is called SEM or Search Engine Marketing.

The Google ad can appear to your customers as a text or an image, and you will be charged according to CPC; or Cost per click.

How can Google ads help your business?

Actually; there are too many forms of ad campaigns online, but Google AdWords ads are the most effective one.

Google ads have many benefits for your business; such as the following:

1- Abbreviate the long way:

Every one of us wants his business, products, or services to be shown on the first page of search engines.

To reach this position you have two ways:

• SEO; or Search Engine Optimization.
• SEM; or Search Engine Marketing.

You can reach this goal organically by using SEO, and usually, it takes about 6 months.

This way is perfect for you; in case you own start-up business.

SEM can abbreviate this very long way for you; no matter when did you start, people can find your ad.

2- Reach local customers:

Google Ads enable you to target customers in the same area, through the geo-target; so people in the same location as your business can find you once they enter the keyword.

It enables you also to target Countries and gives you the option of radius targeting.

3- Sharing information:

Google ads can encourage potential customers to visit your physical store, by sharing information about you like; your location, and your contacts.

4- Enables you to reconnect with your customers:

Google ads enable you to reconnect with your customers; by retargeting.

This enhances brand awareness, people who saw your ad can see it again, so they can recognize your brand over and over again.

Google ads collect cookies from your interested customers, who have already visited your website, so your ad can reach them again.

5- Mobile optimization:

Google ads also enable you to reach customers who are nearby your physical shop, by many mobile optimization options.

Imagine that; you own a coffee shop. Google ads can appear to people who are nearby your shop, looking for a coffee shop.

6- Enhances your website traffic:

As a natural result of appearing on the first page of search results; people are going to recognize your website as a trusted one, which will increase your traffic.

One last word:

SEO and SEM can walk along together to get the best marketing results for your business, just know when to use each of them. And never forget to use the right keywords.